Surat Girl Turns Home-Based Donut Business Into Lakhs-Generating Venture
Surat Girl Turns Home-Based Donut Business Into Lakhs-Generating Venture
Donuterria, founded by Muskan Jain in 2023, now delivers over 300 donuts daily, with plans for nationwide expansion.
In 2023, Muskan Jain, a young entrepreneur from Surat, turned a pandemic hobby into a thriving business with Donuterria. A home-based donut and bakery startup, now generates lakhs in revenue every month. Muskan’s entrepreneurial journey began with a simple passion for baking and a desire to make a mark in a city where donuts were not widely popular.
The idea for Donuterria started during the COVID-19 lockdown when people were forced to stay home and explore new hobbies. Muskan, who was born and raised in Surat, had a background in dance and an MBA degree but found herself drawn to the kitchen during the pandemic. A spontaneous attempt to make donuts, coupled with an inquiry from a customer asking if she still sold them, led her to officially launch the business in 2023.
Initially, the response was slow. Surat, known for its love for traditional Indian sweets, wasn’t accustomed to donuts, and orders were few and far between. However, Muskan used social media as a tool to share her baking journey. By posting every step of the donut-making process, from preparation to packaging, on Instagram, she gradually gained traction. This not only boosted orders but also helped build Donuterria’s credibility as a trusted local brand.
As the business grew, Muskan started receiving requests from individuals who wanted to learn how to make donuts themselves. This led to the introduction of workshops, and in less than a year, Donuterria had reached a significant milestone, selling 300 donuts daily from her home kitchen. This success has enabled Muskan to generate a substantial income, excluding the fees from the workshops she conducts. To date, over 1,500 people have attended her workshops, with participants from across India, as well as international customers from Australia, the USA and Pakistan.
With a dedicated team handling production, packing and delivery, Muskan is now setting her sights on scaling Donuterria beyond Surat. The vision is to make Donuterria, a nationwide brand, and with her innovative approach and strong following, Muskan Jain is poised to make a significant impact on the Indian dessert scene.
