Pune: Shekhar Sable’s 24S Fitness & Beyond, Redefining Luxury Fitness in India

Pune: Shekhar Sable’s 24S Fitness & Beyond, Redefining Luxury Fitness in India
In the fast-evolving fitness industry, Shekhar Sable stands out as a visionary who has transformed the way India perceives health and wellness. With over 20 years of experience in the fitness and fashion industries, Shekhar has introduced 24S Fitness & Beyond, the country’s first luxury fitness commercial club, setting a new benchmark in premium wellness experiences.
The Vision Behind 24S Fitness & Beyond
Shekhar Sable’s 24S Fitness & Beyond is not just a gym—it’s a holistic wellness space designed to offer an exclusive luxury fitness experience. His approach goes beyond conventional workouts, incorporating elements that promote both physical and mental well-being.
Lessons in Business, Branding & Scaling a Fitness Venture
Building a premium fitness brand in a competitive market is no small feat. Shekhar’s expertise in branding and business development has played a key role in scaling 24S Fitness & Beyond into a successful venture. His strategies focus on:
✅ Positioning fitness as a lifestyle rather than just a routine
✅ Delivering premium services and facilities that cater to high-end clientele
✅ Innovating with new fitness trends to stay ahead in the industry
Beyond Physical Fitness: A Focus on Mental Well-Being
Unlike traditional gyms, 24S Fitness & Beyond integrates meditation and music therapy, emphasizing the importance of mental health alongside physical fitness. Shekhar believes that a strong mindset is just as crucial as a strong body, making his fitness club a one-stop destination for holistic wellness.
Addressing Misinformation & Unsafe Practices in the Fitness Industry
The fitness industry is often plagued by misinformation, extreme diet trends, and unsafe workout practices. Shekhar actively educates members on sustainable fitness habits, ensuring that they achieve long-term health benefits rather than short-term results.
Mindset Shifts for Aspiring Fitness Entrepreneurs
For those looking to build successful fitness brands, Shekhar emphasizes the importance of:
🔹 Authenticity & Innovation – Creating a unique identity in the market
🔹 Quality Over Quantity – Prioritizing excellence in service
🔹 Community Building – Establishing a loyal member base through trust and results
The Future of Luxury Fitness in India
With 24S Fitness & Beyond, Shekhar Sable has set a new standard for the Indian fitness industry, proving that wellness is not just about exercise but about creating a lifestyle that nurtures both the body and mind. As luxury fitness continues to evolve, Shekhar’s vision will undoubtedly shape the future of premium fitness experiences in India.
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