Virat Kohli and Genelia D’Souza’s ‘Suggestive’ Airplane Ad Sparked Major Controversy, Banned for This Shocking Reason
In the world of Indian advertising, few commercials have stirred as much controversy as the one featuring Virat Kohli and Genelia D’Souza, a bold campaign that pushed the boundaries of what’s considered acceptable on Indian television.
The ad, created for a watch brand, was pulled off the air shortly after its release due to its suggestive content and alleged disrespect towards aviation professionals.
The commercial depicted Genelia as an air hostess and Virat as a pilot on duty. In the storyline, Genelia seduces the pilot mid-flight, leading to implications of a sexual encounter while the aircraft is on autopilot mode. The ad cheekily suggested that autopilot features were introduced so crew members could indulge in their desires, a message that didn’t sit well with many viewers.
While some netizens found the ad edgy and humorous, a significant number of viewers saw it as offensive, inappropriate, and even dangerous. Complaints poured in, citing:
- Disrespect to pilots and aviation safety
- Sexual innuendos inappropriate for family viewing
- Negative influence on younger audiences
- Mockery of professional ethics
Authorities eventually banned the ad from television, stating that its tone and message crossed the line of decency for mainstream audiences. Though it was taken off air, clips of the ad remain accessible online and continue to circulate on platforms like Reddit and YouTube.
Series of Risqué Ads
This wasn’t the only controversial ad by the duo. In another campaign for the same brand, Kohli and Genelia are seen emerging from a trial room, disheveled and exchanging flirty glances, implying a secret tryst. These ads, though part of a bold brand strategy, drew criticism for promoting casual sex and challenging cultural norms.
The Aftermath
Despite the controversy, neither Virat Kohli nor Genelia D’Souza faced any career damage. Kohli’s cricketing journey continued to soar, making him one of the most followed sports figures globally. Genelia also remained a beloved celebrity, admired for her screen presence and public image.
This ad controversy remains a classic case of the fine line between edgy marketing and cultural insensitivity. It sparked a broader debate on where brands should draw the line in the name of creativity, and how far public figures should go when lending their names and faces to provocative content. While the ad might still be online for those curious to watch, it serves as a reminder that in Indian advertising, bold doesn’t always mean better, especially when it risks public sentiment and professional integrity.
