“Jab Saiyaara Bina Helmet Ke .…”: UP Police Wins Hearts with a Filmy Twist on Road Safety
“Jab Saiyaara Bina Helmet Ke .…”: UP Police Wins Hearts with a Filmy Twist on Road Safety
In a world where memes and movie scenes speak louder than words, the Uttar Pradesh Police is taking all the right turns — with creativity and social responsibility riding pillion. Proving yet again that awareness campaigns don’t have to be boring, UP Police has once again caught the public eye with a clever, film-inspired safety message, this time drawing from the recent box office hit Saiyaara starring Ahaan Panday and Aneet Padda.
Their latest post on X (formerly Twitter) features an edited still from the romantic drama Saiyaara, showing the lead pair on a street — but this time, with helmets on. Alongside the image, the UP Police dropped a catchy, filmy message that not only raised eyebrows but also raised awareness:
“Helmet peheniye, Saiyaara ko bhi pehnaiye, varna romance se pehle hi roadmap badal sakta hai. Mohabbat mein safety zaroori hai.”
(“Wear a helmet, make Saiyaara wear one too, otherwise, the roadmap might change before the romance begins. Safety is essential in love.”)
The post quickly gained traction across social media platforms, not just for its witty delivery but for the important reminder it carried. Netizens praised the police force for blending pop culture with public interest messaging.
This isn’t the first time UP Police used the Saiyaara craze to get their message across. In an earlier post, they warned people about falling victim to online romance scams, once again tapping into the film’s emotional pull. Their cleverly worded warning read:
“Saiyaara se scam na ho jaaye yaara. Dil do, OTP nahin.”
(“Don’t let Saiyaara turn into a scam, my friend. Give your heart, not your OTP.”)
The cyber safety post struck a chord with thousands, clocking over 1.6 lakh views in just 12 hours. It drove home the point with simplicity and impact: if someone tells you “I love you” and then asks for your OTP, it’s likely a scam. The message was clear — trust your heart, not suspicious links or codes.
Directed by Mohit Suri, Saiyaara hit theatres on July 18 and has been a runaway success at the box office, raking in over ₹130 crore and counting. The film, featuring fresh faces Ahaan Panday and Aneet Padda, has been praised for its emotional depth, soulful music, and the undeniable chemistry between its leads. It has quickly become a fan favourite, particularly among younger audiences.
By turning movie moments into memorable messages, the UP Police has managed to speak directly to today’s audience — especially the youth. Whether it’s promoting helmet use or preventing digital fraud, their posts are a smart blend of entertainment and enforcement. In a time when public safety messages often get scrolled past, UP Police’s creativity has clearly made people pause, smile — and think twice. Because sometimes, all it takes is a bit of filmi flair to make a real-world impact.
