‘Land in 10 Minutes’: Zepto’s Bold Foray Into Realty With House of Abhinandan Lodha
‘Land in 10 Minutes’: Zepto’s Bold Foray Into Realty With House of Abhinandan Lodha
Quick commerce player shocks customers with Janmashtami campaign
Known for changing how Indians shop for groceries, Zepto has now stunned audiences with its latest advertisement suggesting you could buy land in just 10 minutes. The campaign, launched around Janmashtami, marks a collaboration between Zepto and The House of Abhinandan Lodha (HoABL), India’s largest branded land developer.
The ad film shows a Zepto delivery partner presenting sprawling plots of land, ending with the tagline: “This Janmashtami, reimagine land investments, with India’s largest branded land developer, The House of Abhinandan Lodha and Zepto.”
Customers Left Curious
The campaign has sparked curiosity about whether Zepto is actually entering the real estate market. While the ad hints at quick land investments, the company has not yet clarified if it will exclusively sell HoABL plots or eventually tie up with other real estate platforms like Magicbricks or 99acres.
Industry watchers suggest the deal could redefine how consumers view quick commerce — extending beyond groceries and daily essentials into high-value assets like property.
Not Zepto’s First Experiment
This is not Zepto’s first unconventional partnership. In February, the startup tied up with Skoda to offer instant test drive bookings for the Kushaq SUV. At the time, co-founder Aadit Palicha clarified it was a pilot initiative and not an actual “10-minute car delivery.”
IPO and Expansion Push
The bold campaign also comes as Zepto prepares for its IPO. Recently, the company raised ₹400 crore from Motilal Oswal Financial Services, taking its valuation to about ₹47,298 crore ($5.4 billion). Its founders are also set to infuse ₹1,500 crore ahead of the public issue, signalling aggressive growth ambitions.
What Next?
While it remains unclear whether Zepto will expand the property venture or restrict it to HoABL, the move highlights the company’s intent to push the boundaries of quick commerce. If executed, it could bring a paradigm shift in how Indians view land investments.
