Myntra Launches 30-Minute Fashion Delivery with M-Now in Pune
Myntra Launches 30-Minute Fashion Delivery with M-Now in Pune
Pune shoppers now have a new reason to celebrate — Myntra has officially rolled out its express fashion delivery service, M-Now, in the city. Promising delivery of fashion, beauty, and lifestyle essentials in as little as 30 minutes, this move brings the future of fast fashion to Pune’s doorstep.
After witnessing overwhelming success in cities like Bengaluru, Mumbai, Delhi, Hyderabad, and Kolkata, M-Now is now tapping into Pune’s fast-growing demand for quick commerce. Backed by a robust network of eight strategically placed dark stores, the platform is equipped to meet its rapid delivery commitment across the city.
Customers in Pune can now browse and order from a curated selection of over 20,000 trending styles offered by 600+ leading brands. In fact, the service quietly debuted during the recent Myntra Big Fashion Festival (BFF), where it saw a remarkable 4x surge in orders compared to regular days — a strong indicator of its potential in the city. Categories like women’s western wear, Indian wear, and men’s casual styles saw especially high demand, with a notable spike in ethnic purchases around Ganesh Chaturthi.
Looking ahead, the platform expects Indian wear to dominate customer preferences as the festive season unfolds. Popular brands that gained traction during the pilot phase include Levi’s, USPA, Puma, Libas, Kalini, The Souled Store, Jack & Jones, Jompers, CeraVe, Maybelline, Metro, Mochi, Fossil, CASIO, Titan, Rare Rabbit, adidas, ASICS, Inc5, and more — all now available at lightning speed.
Maneesh Kumar Dubey, Vice President of Category Management at Myntra, shared his thoughts on the expansion: “Pune blends culture, youth, technology, and fashion in a way that makes it a natural fit for M-Now. The festive season was the perfect moment to introduce the service here, and the strong response we saw during BFF, especially for ethnic wear around Ganesh Chaturthi, confirmed we were on the right path. This rollout is part of our broader effort to bring speed, convenience, and top-tier fashion access to more customers across India.”
M-Now’s footprint continues to grow, with the service reporting a 2.5x increase in usage every quarter — a clear sign that quick, on-demand fashion is more than just a trend.
