A RAY OF LIGHT FOR ENTREPRENEURS IN PANDEMIC
The Covid19 pandemic had left many people jobless. But there were many angels who took that extra mile to help people in need in such desperate times. Entrepreneurs like SWADHA SHUBHAM GOEL took the first big step of organizing a virtual flea market, giving a platform to entrepreneurs to earn a dignified earning. Owner of Fashionista Factory Events, Swadha Goel speaks to Pune Pulse on how exhibitions have made an impact online post lockdown and benefitting many entrepreneurs.
After successfully completing events of 2019 where FFE had supported more than 12 NGOs, Social Enterprises and Self-Help Groups, who work with local farmers and artisans at the Big Shopping Diwali and New Year Festival; they were all set for the schedule of 2020 events.
SWADHA SHUBHAM GOEL, Founder of Fashionista Factory Events (FFE), had started her year on a high note with many exciting events planned and had geared up to take her company to the next level. She says, “The pandemic struck all of us really hard, shattering all our plans. Having no clue about how to go further and what to do next, I started chalking an alternative business plan for the company and the 7000+ entrepreneurs all across India, associated and registered with us.”
She managed to create a niche for herself in the events industry.
With over hundreds of events that she has successfully organized in the span of 8 years, she has established a strong relationship with her vendors, clients and customers.
She further says, “The time had come to give them a way to earn. Hence, to help alleviate the hardships that the local business owners had faced due to the pandemic, I decided to host Online Virtual Flea Market. I had created a Facebook group, (PE-MIISB) -Pune Entrepreneurs -Made in India Shopping Bazaar, with a vision to provide a digital platform to women entrepreneurs and mompreneurs,which now has more than 50,000 members all across India.”
During this pandemic, the initiation of digital flea markets by FFE had allowed shoppers to browse goods from more than 500 registered small local vendors and independent retailers, all at the same place.In a span of 2 months, she has successfully conducted more than 125 live shows.
Sharing the happiness about how entrepreneurs started gaining confidence, she informs, “This initiative has given plenty of opportunities to the entrepreneurs to sustain their business without leaving their house. Since not all of these business owners were tech-savvy and were apprehensive about going live on Facebook, I also trained and guided them (mostly the elderly women entrepreneurs) with all the required information.” She says “I am happy that other groups too started these live sessions after watching our successful story.”
Along with the Digital Flea Market, she ensures to engage everyone with multiple activities and contests on her Facebook group. She also tries to help members stay positive and healthy during the pandemic with the PE Learning Zone section where experts take session on various topics like life during pandemic, mental health issues due to lockdown and many more.
She says, “When I think about my start as an entrepreneur, I’m reminded of my guiding stars – my parents and the support that my husband gave me by letting me live and chase my dream. They believed in me when I didn’t even believe in myself and spread the word about my new business with their networks. Without their support, no amount of luck would have gotten my business off the ground.” Hence, she believes in empowering and uplifting each other. “Empowering women means empowering your nation.”
Swadha firmly believes in her motto and practices what she preaches. “Stay true, stay genuine, believe in what you are passionate about and you will finally get there. Enjoy every minute of becoming a better version of you”, she signs off.
Company Facebook Link : https://www.facebook.com/fashionistafactoryevent/
Company Instagram Link:
https://www.instagram.com/puneevents_ffe/?hl=en
Pune Entrepreneurs-Made In India Shopping Bazaar Facebook Group Link : https://www.facebook.com/groups/1728313220734810/
Email : [email protected]
FOR MORE DETAILS CONTACT –
SWADHA SHUBHAM
DIRECTOR: FASHIONISTA FACTORY EVENTS
CONTACT @ 9545164400
