Amul’s ‘Send Them Pakking’ Ad Strikes A Chord Amid India-Pakistan Conflict
Amul’s ‘Send Them Pakking’ Ad Strikes A Chord Amid India-Pakistan Conflict
Amid heightened tensions between India and Pakistan, dairy brand Amul has once again made headlines with its latest topical advertisement that captures the nation’s mood. Shared on the brand’s official handle on X (formerly Twitter) on Thursday, the ad features the iconic Amul girl alongside the bold tagline: “Send Them Pakking.”
The illustration reflects
Amul’s signature style—blending current affairs with wit and wordplay—while aligning with public sentiment during this time of conflict. The post quickly gained traction online, earning widespread approval from netizens who praised the brand for its timely and clever messaging.
Social media users flooded the post with comments applauding Amul’s creativity. “Always on point,” one user wrote, while another said, “Amul never misses when it comes to capturing the nation’s emotions.”
This isn’t the first time Amul has leveraged national or geopolitical developments to create engaging, conversation-starting ads. Known for its real-time topical doodles, the brand has consistently responded to major events—ranging from sports and politics to pop culture—with satirical charm and relevance.
As tensions continue to rise following a series of drone and missile attacks attributed to Pakistan and India’s retaliatory Operation Sindoor, Amul’s latest ad has struck a chord with many citizens looking for a moment of levity in uncertain times.
While the situation on the ground remains serious, Amul’s advertisement adds a dose of familiar humor—reflecting how brands are navigating public sentiment during moments of national importance.
