Available Only on Thursdays, Chitale’s Guruwar Pedha Is More Than a Sweet—It’s a Tradition Going Viral

Pune: Not all sweets are created equal—some fill a craving, others fill a memory. Chitale Bandhu Mithaiwale’s Guruwar Pedha is the latter. Available only on Thursdays, this humble, bite-sized delight has grown into a weekly tradition for thousands. It’s not just a sweet—it’s a ritual, a nostalgic pause in an otherwise fast-paced world.

A Thursday-Only Treat

True to its name—Guruwar meaning Thursday in Marathi—the Guruwar Pedha is a scaled-down version of Chitale’s classic pedha, crafted with the same richness of slow-cooked mawa (khoya), sugar, and a hint of cardamom. What sets it apart is its exclusivity: made in small batches and sold only once a week. That scarcity has made it a cult favourite.

Every Thursday, eager customers line up outside Chitale Bandhu outlets across Pune, hoping to get their hands on a box before it sells out—often by early afternoon. It’s a rhythm many swear by, with shoppers adjusting their weekly schedules just for this sweet stop.

Trending Online Too

The Guruwar Pedha’s appeal isn’t limited to sweet shops—it’s gone viral online too. A recent post by user.

Living in Pune all these years I didn’t have the faintest of idea that there’s a pedha from @ChitaleBandhu which is available only on Thursdays and called ‘Guruvar Pedha’ @cIndraneel Is this a unique Chitale item on the counter?! I saw, I smiled, I bought! #pedha #onlythursday pic.twitter.com/nugW7eonuc

— Amar Barwe – अमर बर्वे (@amarbarwe) July 24, 2025

He shared a photo of the treat on X with the caption, “Living in Pune all these years I didn’t have the faintest of idea that there’s a pedha from Chitale Bandhu which is available only on Thursdays and called ‘Guruvar Pedha’ is this a unique Chitale item on the counter?! I saw, I smiled, I bought!”.

The post struck a chord with Punekars and Maharashtrians across the globe, quickly racking up likes and shares.

More Than Just a Pedha

The charm of the Guruwar Pedha lies in its simplicity and familiarity. It’s small enough to enjoy without guilt, yet rich enough to satisfy. Perfect with tea, passed around at offices, or tucked into lunchboxes, it has become a manageable indulgence for people of all ages.

For many, the pedha brings back memories of childhood. In older Pune households, Thursdays were often observed as a day of fasting and prayer. The Guruwar Pedha was part of the day’s prasad during evening aarti, shared among family members—small in size, but full of flavor and significance.

A Legacy in Every Bite

Chitale Bandhu Mithaiwale, a name synonymous with Maharashtrian sweets since 1950, has mastered the art of tradition with a twist. Known for its Bhakarwadi, Shrikhand, Amba Barfi, and more, Chitale has managed to keep its heritage intact while innovating gently—just like with the Guruwar Pedha.

This miniature sweet isn’t just a clever product tweak; it reflects the brand’s deep understanding of how food connects with emotion, routine, and memory.

Where to Find It

The Guruwar Pedha is available at Chitale Bandhu outlets in Pune and select cities—but only on Thursdays. Given its popularity, stocks often run out quickly, so timing is everything.

If you’re new to it, consider this your sweet introduction to a Maharashtrian classic. And if you’ve grown up with it, you already know: Thursday isn’t just another weekday—it’s pedha day.

Because some things are worth the wait. And as social media now proves, some traditions are just too sweet not to share.