Bharti Singh Burns Son’s Labubu Doll After Claiming It Caused Disturbing Behavior: ‘Gola Says It Hits Me’

In a recent and rather unexpected turn of events, comedian Bharti Singh took a drastic step against what she believes was the source of her son’s troubling behavior – a Labubu doll. Labubu, the quirky and “ugly-cute” toy that has gained massive popularity among fashion influencers and celebrities worldwide, has now found itself at the center of a real-life controversy. While the doll is widely seen as a trendy accessory — often spotted hanging from luxury handbags — there’s also a growing group of people who believe it carries dark, negative energy. Bharti now seems to be one of them.

In her latest YouTube vlog, Bharti opens up about a change in her son Gola’s behavior ever since the doll entered their home. From temper tantrums to restlessness, the normally cheerful child began acting out in ways that concerned his mother. Sharing her observations with her viewers, Bharti said, “Aaj main tumhara Labubu jala dungi, tumhare shararati bartav aur bechaini ki wajah wahi hai.” (Today I’m going to burn your Labubu doll, the reason behind your restlessness and mischievous behavior.)

To this, a visibly attached Gola protested, “Nahi, please, mat karo. Woh mera dost hai.” (No, please, don’t do that. He’s my friend.) Despite his emotional plea, Bharti slowly convinces him that the doll might not be as harmless as it seems. Turning to her son, she says, “Woh shaitaan hai Gole.” (That’s the devil, Gola.) When she asks him what the doll is, Gola solemnly replies, “Shaitaan!” (Devil!)

Bharti took this as confirmation. “Haan, aaj isko jala denge, jisse tumhari shararatein bhi khatam ho jaayein.” (Yes, we will burn it today, so your mischief ends with it.) She then addresses her audience, saying, “Guys, aaj Labubu jalne wala hai.” (Guys, today Labubu is going to burn.)

She recalled how several of her friends had warned her about the toy’s eerie energy. “Jabse yeh Labubu liya hai na, tabse iski patience gayab ho gayi hai. Chillata rehta hai, cheezein todta rehta hai.” (Ever since we got this Labubu, he’s lost all patience. He keeps yelling and breaking things.)

“Jasmin ne bhi bola yeh evil hai. Bahut log keh rahe hain is doll ki vibe achhi nahi hai.” (Even Jasmin told me this doll is evil. Many people are saying the doll has a bad vibe.)

“Meri behen toh itni darr gayi thi. Main uske ghar Labubu le gayi, toh boli: ‘Yeh kyun le aayi tu? Yeh negativity laata hai ghar mein. Yeh toh bhoot-pret hai.’” (My sister got so scared. I took the doll to her house, and she said: ‘Why did you bring this here? This brings negativity to the house. It’s a ghost or spirit.’)

In another clip, Gola is seen saying: “Yeh maarta hai mujhe.” (It hits me.)

When Bharti heads to burn the doll, Harsh questions her. “Tum kya kar rahi ho?” (What are you doing?) Bharti responds: “Iska astitva khatam kar rahi hoon.” (Just ending its existence.) Harsh is visibly confused and amused, asking: “Itne superstitious kaise ho gayi tum?” (How did you become so superstitious?)

Bharti defends herself, saying, “Ho sakta hai main hoon, par mere bahut saare doston ka bhi yahi kehna hai. Sab keh rahe hain yeh doll evil hai.” (Maybe I am, but many of my friends say the same thing. Everyone is saying this doll is evil.)

Despite Harsh’s attempts to reason with her, Bharti remains determined. “Aaj iss Labubu ka khaatma.” (Today is the end of this Labubu.) She adds, “Tumne isme paise waste kar diye. Sab keh rahe hain yeh shaitaan ka roop hai.” (You wasted your money on this. Everyone says this is a form of the devil.) Even Gola joins in and says, “Haan, yeh shaitaan hai.” (Yes, this is the devil.)

Their domestic help, Rupa, also voices her concern. “Mainne bhi kai videos dekhe hain jisme bola gaya hai ki ismein negative energy hoti hai. Isko jala do. Chehra dekho iska, kitna darawana lagta hai.” (I’ve seen many videos saying it has negative energy. Please burn it. Just look at its face — it looks so scary.)

“Jabse yeh doll aaya hai, Gola bahut zyada shararati ho gaya hai.” (Ever since this doll came, Gola has become extremely naughty.)

Bharti tries lighting the doll with a matchstick but fails repeatedly. This clearly unsettles her. “Jal kyun nahi raha?” (Why isn’t it burning?) The failed attempts lead to a discussion about horror films. Eventually, they manage to burn the doll by wrapping it in a newspaper.

Harsh, still not convinced, says: “Kisi ko de deti, kisi fashion wali ko. Woh accessory bana leti.” (You could’ve given it to someone, some fashion person. They could’ve used it as an accessory.)

But Bharti points out something disturbing. “Gola ko dekho, jaise hi Labubu jalta hai, iska behavior alag ho jaata hai. Usko jalate hai toh isko kuch hota hai.” (Look at Gola. As soon as Labubu burns, his behavior changes. When we burn it, something happens to him.)

She emphasizes again, “Meri behen ne aur Jasmin ne bola tha ki jala do.” (My sister and Jasmin both told me to burn it.)

“Sab keh rahe the ki Labubu shaitaan hai. Bahar fek do ya jala do. Kaat do tukdo mein. Toh mainne aaj jala diya.” (Everyone was saying Labubu is the devil. Throw it out or burn it. Cut it into pieces. So today, I burned it.) Still, she confesses her uncertainty: “Mujhe nahi pata yeh myth hai ya maine paise barbaad kiye. Lekin jabse purse pe latkaya tha, sab log kehte the: ‘Chi, yeh kyun rakha hai?’ Ab sab khatam.” (I don’t know if this is just a myth or I wasted my money. But ever since I hung it on my purse, people would say: ‘Ew, why do you have this?’ Now it’s all over.)

Later that night, Bharti tells Harsh: “Harsh, mujhe bahut darr lag raha hai. Rupa didi bolti hain yeh shaitaan raat mein satate hain.” (Harsh, I’m really scared. Rupa didi says these devils trouble you at night.) Harsh lightens the mood, saying: “Tumhare saath hoon toh darr nahi lagta.” (When I’m with you, I’m not scared.)

As the vlog wraps up, Bharti reflects, “Mujhe nahi lagta ki Labubu dolls ke baare mein yeh sab sach hai. Logon ne mujhe dara diya.” (I don’t think what people say about Labubu dolls is true. People just scared me.) She warns her husband: “Aage se aise viral cheezein mat lana.” (Don’t bring such viral things in the future.) Harsh, always responds in a humorous way replied, “Main 3 aur order kar raha hoon.” (I’m ordering three more.)

Whether or not one believes in superstitions, Bharti Singh’s bold act of burning her son’s Labubu doll has sparked a wider debate — not just about the doll, but also about the psychological impact of viral trends and parenting under public scrutiny. What started as a popular internet accessory quickly turned into something feared and rejected. While Bharti admits she might have overreacted, her actions reflect how seriously parents take even the slightest behavioral changes in their children. For now, the Labubu craze might still be alive on Instagram, but for Bharti’s household, it’s been completely extinguished — by fire.