CEO’s recruitment announcement has ignited debate as he says, “Can’t speak Kannada, come to Delhi”
CEO's recruitment announcement has ignited debate as he says, “Can't speak Kannada, come to Delhi.”
Cars24 CEO’s Hiring Ad Reflects the recent Kannada Movements in Karnataka.
A recent social media post by Vikram Chopra, the CEO of Cars24, has sparked a discussion regarding linguistic identity and the importance of inclusivity in the workplace.
Chopra published a message on X (previously known as Twitter) directed towards individuals in Bengaluru who are seeking employment opportunities in the Delhi-NCR region.
The post said, “ We are not saying Delhi NCR is better. Only that it really is. If you wish to come back, write to me at [email protected] with the subject – Delhi meri jaan. Still can’t speak Kannada after years in Bengaluru? It’s okay. Aa jao Dilli (come to Delhi).”
We are not saying Delhi NCR is better. Only that it really is.
— Vikram Chopra (@vikramchopra) December 19, 2024
If you wish to come back, write to me at [email protected] with the subject – Delhi meri jaan ♥️ pic.twitter.com/lgQpXMiaKt
Some viewed the message as a playful attempt to attract new members, while a significant number of individuals expressed concerns that it undermined the Kannada language.
In June 2024, Karnataka Chief Minister Siddaramaiah made a compelling appeal for the promotion of a “Kannada atmosphere” throughout the state. He encouraged all citizens of Karnataka to incorporate Kannada into their everyday activities.
Proponents of Chopra’s statement have justified it as a recognition of the difficulties encountered by non-Kannada speakers in their daily lives and work in Bengaluru. “I compliment you for this initiative. It’s important that those who work live close to their families.”
“This is probably not the message you would want to post in a hiring call. So basically you want North Indians/Delhiites in your team? The rest of the folks?” said one user. “Delhi NCR has its charm, but before calling it ‘better,’ let’s take a moment to consider the reality. A look at the crime data might offer a different perspective. Think twice before making the move,” said another user.
A user discovered a previous post by Chopra from 2009 where he expressed criticism towards the national capital. He had said then, “The most difficult thing in Delhi is to deal with its people.”
