Diwali 2025: Here’s How You Can Buy Gold the Smart Way This Dhanteras

The festival of Diwali will be celebrated with great joy and excitement on October 20, 2025, and the celebrations begin with Dhanteras. This special day is all about welcoming wealth and prosperity into our homes. On Dhanteras, people worship Goddess Lakshmi and Lord Dhanvantari, believing that buying gold on this day brings good luck and fortune.

For generations, people have flocked to jewelry shops on Dhanteras to buy gold ornaments and coins. It’s believed that gold bought on this day multiplies wealth and ensures prosperity throughout the year. But times have changed, and there are now many ways to buy gold, both traditional and modern. 

If you are planning to buy gold this Dhanteras, here are some smart options that could be both lucky and profitable.

Buying Traditional Gold 

Buying gold jewelry on Dhanteras has always been a part of Indian tradition. Women and men visit jewelry stores to purchase bangles, earrings, necklaces, or rings. The glittering display of gold adds to the festive spirit. However, while buying jewelry is a beautiful tradition, it may not always be the best investment.

Gold jewelry is rarely 100% pure and comes with additional making charges, which can range from 5% to 20% of the total cost. This means if you sell the jewelry later, you might not get the full value of your purchase. So, while jewelry has emotional value and cultural importance, it may not always be the most profitable form of gold investment.

Gold Coins and Bars

If you want to buy pure gold this Dhanteras, consider gold coins and bars. These are often 99.5% or higher in purity and usually come with a BIS hallmark, which guarantees authenticity.

Gold coins are available in various sizes and weights, starting from as little as one gram. They are easier to sell or exchange later and don’t come with high making charges like jewelry. You can keep them safely as an investment and still feel part of the Dhanteras tradition.

Gold ETFs

For those who want a modern, flexible way to invest, Gold Exchange Traded Funds (ETFs) are a great choice. Gold ETFs are mutual funds that reflect the current market price of gold. When you buy a gold ETF, you are not buying physical gold but investing in its value through the stock market.

The best part is that you can start with a very small amount, just the value of one gram of gold, and buy or sell it online easily. This makes it a low-risk and convenient option, especially for people who don’t want to worry about storing physical gold.

Sovereign Gold Bonds (SGBs)

Another smart way to invest in gold is through Sovereign Gold Bonds (SGBs). These are government-backed securities issued by the Reserve Bank of India (RBI). Each bond represents a certain weight of gold and offers a fixed interest rate.

SGBs have an eight-year maturity period, with an option for early withdrawal after five years. The biggest advantage is that you don’t need to worry about theft or storage, as the gold exists in electronic form. Although new SGB issues are currently closed, you can still buy them from the secondary market through your bank or broker.

As the festive lights brighten every home this Diwali, let your gold purchase shine too, bringing good luck, happiness, and lasting value for years to come.

Disclaimer: The information in this article is for general awareness only and should not be taken as financial advice. Readers are advised to research or consult a certified financial expert before making any investment decisions.