India’s New Year’s Eve Shopping Trends: Aloo Bhujia, Ice, and More
India's New Year's Eve Shopping Trends: Aloo Bhujia, Ice, and More
India celebrated New Year’s Eve 2025 with house parties that turned quick-commerce platforms like Blinkit and Swiggy Instamart into buzzing hubs of activity.
From savory snacks to quirky party essentials, here’s what topped shopping lists across the nation:
Top Trends
Snacks Steal the Show: Aloo Bhujia was crowned the ultimate party snack, with Blinkit delivering over 2.3 lakh packets by 8 PM on December 31, 2024.
Chips and chocolates were also hot picks, with Swiggy Instamart clocking orders at 853 per minute during peak hours.
Beverage Must-Haves: Soft drinks, tonic water, and ice cubes were in high demand. Swiggy alone delivered over 100 kg of ice in a single evening, peaking at 119 kg in just one minute at 7:41 PM.
Bengaluru, Hyderabad, and Mumbai led the charge for chilled drink essentials, while Chennai trailed behind despite doubling its orders.
Unexpected Items: Paneer and milk surprisingly joined the party staples, reflecting India’s diverse celebration styles.
Condoms, blindfolds, and handcuffs saw a surge in sales, adding a cheeky twist to the New Year’s Eve vibe.
Delivery Fever: Platforms raced to meet the frenzy, with Blinkit CEO Albinder Dhindsa sharing the staggering numbers: 45,531 cans of tonic water, 6,834 packets of ice cubes, and 1,003 lipsticks were among the orders en route as the clock ticked closer to midnight.
What It Says About Us
From cozy bonfire gatherings to high-energy celebrations, India’s New Year’s Eve choices highlight its blend of traditional favorites like aloo bhujia with modern, playful additions. Whether it’s munchies, beverages, or unconventional party supplies, 2025 started with something for everyone!
