iPhone 17 Launch Date Revealed: Apple’s Next Big Event Scheduled for Early September 2025

iPhone 17 Launch Date Revealed: Apple’s Next Big Event Scheduled for Early September 2025
The excitement around Apple’s iPhone never seems to fade, and once again, iPhone fans are gearing up for what could be one of the biggest launches yet. The buzz around the iPhone 17 series has officially kicked off, with fresh reports revealing a likely launch date. According to German tech outlet iPhone Ticker, Apple is expected to host its next major product event on Tuesday, September 9, 2025. This date reportedly comes from internal sources within German carriers, who typically receive early notice to prepare marketing campaigns and logistics for the new devices.
This leaked timeline matches Apple’s usual pattern of unveiling new iPhones during the second week of September, carefully avoiding blackout days such as September 11. If this information proves accurate, pre-orders for the iPhone 17 series would begin on Friday, September 12, with shipments and in-store availability following on September 19.

What Can We Expect from the iPhone 17 Event?
Apple is anticipated to introduce four distinct iPhone models:
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
- iPhone 17 Air
The new iPhone 17 Air could signal a shift in Apple’s lineup, replacing the previous Plus model with a slimmer, lighter option designed for users who want high performance without the bulk.
There are also indications Apple might change its release strategy in the future, potentially splitting launches between September (Pro models) and spring (entry-level models like iPhone SE or Air). If this happens, the 2025 launch may be the last time all main models debut together in the fall.
Apple Watch Series 11 Launch Also on the Horizon
In addition to the iPhones, Apple is expected to announce the Apple Watch Series 11 at the same event. Consistent with past launches, pre-orders for the new smartwatch will likely open on the event day, followed by a swift release.
Though Apple hasn’t officially confirmed the date yet, the September 9 event fits well with the company’s historical release schedule. Official invites and more details should be announced soon, so fans can tentatively mark their calendars for what is shaping up to be a major unveiling.
With the iPhone 17 launch date seemingly locked in and new models like the iPhone 17 Air on the horizon, Apple enthusiasts have plenty to look forward to this fall. Potential changes to Apple’s launch cycle add an extra layer of intrigue. Whether all of this turns out as rumored or not, one thing is clear: Apple’s next event will be a must-watch moment for tech lovers around the world.