IT Professionals to Ethical Dairy Entrepreneurs: Ahmedabad Couple’s Journey to Rs 2 Crore Revenue
IT Professionals to Ethical Dairy Entrepreneurs: Ahmedabad Couple’s Journey to Rs 2 Crore Revenue
From the tech industry to organic dairy farming, Shreekant and Charmy Malde’s inspiring story highlights the potential of following a sustainable and fulfilling career path.
Shreekant and Charmy Malde, an Ahmedabad-based couple, transitioned from their IT sector jobs to launch GauNeeti Organics in 2017. Their venture, which began with just four cows, now generates an annual revenue of over ₹2 crore by offering ethical and organic dairy products across India.
A Life-Changing Decision
Shreekant and Charmy spent a decade working in the IT sector but felt unfulfilled despite their experience and salaries. The turning point came in 2014 when Shreekant’s father succumbed to gastrointestinal cancer. This personal tragedy motivated the couple to reassess their lifestyle and prioritize healthier, natural food choices.
After three years of research and discussions with farmers, the couple discovered the critical role cows play in organic farming and soil health. Determined to provide their community with pure, unadulterated milk, they launched GauNeeti Organics, emphasizing quality and ethical practices.
Building GauNeeti Organics
Initially, the couple sold milk and Bilona Ghee to friends and neighbors, receiving overwhelmingly positive feedback. This encouraged them to expand their product line and operations. Today, GauNeeti Organics offers a wide range of products, including:
- A2 Fresh Milk
- Bilona Ghee (in multiple varieties)
- Makhan (Butter)
- Malai Paneer
- Eco-friendly products like cow dung-based incense sticks
GauNeeti has also ventured into snacks with innovative offerings like A2 Ghee Biscuits and Healthy Nutribars.
Overcoming Challenges
Managing a dairy farm is no small feat. From caring for cows to ensuring year-round production, the couple faced numerous challenges, including extreme weather, labor management, and maintaining consistent quality. However, their dedication has paid off. GauNeeti now operates with a herd of 100 cows and caters to customers nationwide through its website and platforms like Amazon.
National Reach and Global Ambitions
GauNeeti Organics exports A2 Bilona Ghee to Dubai and Australia and aims to expand its reach to 20,000 families in the coming years. The brand’s focus on customer satisfaction and ethical practices has set a benchmark in the organic dairy industry.
Social Initiatives
Beyond business, GauNeeti is committed to giving back to society. The company supports the education of employees’ children and conducts workshops for aspiring farmers to promote sustainable practices.
Shreekant and Charmy’s journey from IT professionals to successful entrepreneurs underscores the importance of passion, perseverance, and a commitment to quality. Their story serves as an inspiration for others considering unconventional career paths in pursuit of personal and societal well-being.
