MahaRERA Enforces Strict Rules for Real Estate Ads: ₹50,000 Fine for Not Displaying QR Code, Registration Number Prominently
MahaRERA Slams Pune Builder for Delay, Orders Compensation and Timely Flat Handover
The Maharashtra Real Estate Regulatory Authority (MahaRERA) has issued a strict directive mandating all real estate developers and agents to prominently feature their project’s MahaRERA registration number and a QR code linking to the project’s official RERA webpage in every advertisement. Failure to comply may result in penalties of up to ₹50,000.
MahaRERA highlighted that many websites and advertisements either omit these details or display them poorly, often using fonts that are too small or colours that make them hard to read. The authority emphasized that these elements must be clear, visible, and easy to scan.
This regulation, initially introduced in August 2023, aims to simplify the homebuying process by allowing prospective buyers to access project details with a single scan. The latest order, dated April 8, reiterates that the QR code must be positioned in the top right corner of all ads and be easily scannable by mobile applications.
Additionally, the font size of the registration number and website link must be as large as or larger than the largest font used for the project’s contact details in the advertisement. This move is intended to ensure transparency and help buyers verify the authenticity of real estate projects.
MahaRERA warned that using small fonts, poor placement, or light colours undermines its mission to protect consumers and promote transparency in the real estate sector. If a developer or agent fails to meet these requirements, they will be penalised under Sections 63 and 65 of the Real Estate (Regulation and Development) Act, 2016.
To give the stakeholders a chance to comply, MahaRERA has allowed a 10-day window to rectify any violations. If corrective action isn’t taken within this period, strict enforcement measures will follow.
