Pune: PMRDA Sets April 8 Deadline To Legalise Hoardings, Orders Immediate Removal Of Unsafe Structures
Pune: PMRDA Sets April 8 Deadline To Legalise Hoardings, Orders Immediate Removal Of Unsafe Structures
Pune, April 4, 2025 — The Pune Metropolitan Region Development Authority (PMRDA) has issued a final notice to hoarding owners and advertising firms, directing them to submit proposals for regularising their hoardings by April 8, or face strict action including removal of unauthorised structures.
The decision was taken during a high-level meeting held at the PMRDA’s Akurdi office on March 3, chaired by Joint Commissioner Dr Dipti Suryavanshi-Patil, and attended by officials and representatives from hoarding associations.
Dr Suryavanshi-Patil stated, “Hoarding owners must submit valid permissions by April 8. Any hoardings found without approval will be declared illegal and removed. Further, installing new hoardings without prior permission is strictly prohibited.” She added that each structure should display only one hoarding, and multiple hoardings on a single frame will not be allowed.
Additionally, the PMRDA has given a two-day deadline to dismantle all dangerous hoardings located near major roads and traffic-heavy zones. This urgent order comes in light of recent unpredictable weather and strong winds, which increase the risk of accidents due to unstable structures.
Key Areas Identified for Hoarding Removal:
- National and State Highways
- Pune-Satara Road, Paud Road, Hadapsar Dive Ghat
- Pune-Solapur Road, Pune-Nashik Road, Pune-Nagar Road
- Sus Road (Talegaon–Chakan–Shikrapur stretch)
- High-traffic areas: Hinjewadi, Wagholi, Manjari, Narhe, Haveli taluka
PMRDA Guidelines for Hoarding Owners:
- Unsafe hoardings in key traffic zones must be removed within 48 hours.
- Only one hoarding per structure is allowed; multiple installations are banned.
- No hoardings are permitted within reserved road lanes (ROW) or urban road lines.
- All existing hoardings must include safety measures such as tarpaulin or wind-resistant boards.
- Accident liability will rest on the hoarding owner, advertiser, and landowner.
- New hoardings require prior approval; unauthorised installations will be removed.
The PMRDA’s 2024 survey revealed over 1,000 illegal hoardings in the region, of which only 24 were removed by December. Officials now appear determined to crack down on unauthorised advertising structures and improve safety in public spaces.
Despite repeated attempts, PMRDA officials declined to comment further on implementation details. However, sources within the administration confirmed that action will be swift and uncompromising post-deadline.
