Renting a wedding lehenga is a sensible choice, yet many Indian brides remain hesitant to embrace this option
Renting a wedding lehenga is a sensible choice, yet many Indian brides remain hesitant to embrace this option
Renting a wedding lehenga is an appealing concept—practical, sustainable, and convenient. However, it has yet to gain traction in India.
Looking to avoid overspending on a collection of heavy bridal attire? Concerned about finding space for a large lehenga post-wedding, especially since you’ll likely wear it only once? Dreaming of donning a designer lehenga but constrained by your budget? Renting is the obvious choice. However, this option doesn’t seem to impress many.
Numerous physical stores and online platforms offer wedding rental services throughout the country.
You can rent the bridal outfit of your dreams, whether it’s a designer replica or an authentic couture piece, with the added convenience of free delivery and pick-up, particularly in tier-1 cities.
Renting not only offers financial benefits but also represents a sustainable option, particularly for clothing that is often worn just once. It removes the responsibilities of long-term upkeep, storage, and frequent dry cleaning associated with owning such items.
Renting a wedding lehenga is an appealing concept—practical, sustainable, and convenient. However, it has yet to gain traction as a popular option for Indian brides. Yet, rental fashion is becoming increasingly popular among wedding guests and family members who often attend several events and seek a budget-friendly and practical wardrobe option.
Take the case of Bhavya Arora, a marketing professional from Delhi. When she proposed the idea of renting a designer lehenga for her wedding festivities, her suggestion was met with skepticism from her family and in-laws. For many, convincing family members wasn’t an easy task. Many had to say no to a ‘rented attire’ due to the technical difficulties involved in bringing it from distant places and returning it within a short period of time.
An Indian bride’s wedding attire embodies not just exquisite craftsmanship but also profound emotions. The ‘suhaag ka joda’ is laden with emotional importance, which is why many brides choose not to rent their wedding lehenga. A bride is unlikely to settle for anything less than her ideal vision for the day. The outfit she selects for her wedding holds significant sentimental value and is of utmost importance to her.
Many individuals find that the ideal designs or their preferred styles are often lacking in rented wedding attire. Additionally, the absence of personalization options—a significant trend in wedding fashion—can be quite disappointing.
However, the trend is altering. Industry experts believe that it is just a matter of time before Indian brides prioritize rented wedding attire.
