Meta Deletes 10 Million Fake Facebook Profiles In Crackdown On Spam And AI-Generated Content
Meta Deletes 10 Million Fake Facebook Profiles In Crackdown On Spam And AI-Generated Content
Meta has removed nearly 10 million Facebook accounts in the first half of 2025 as part of its ongoing efforts to tackle spam and inauthentic activity on the platform. The company revealed this move on Monday, highlighting its commitment to keeping the feed relevant and authentic.
The deleted accounts were reportedly impersonating prominent content creators and distributing low-quality or AI-generated material, commonly referred to as “AI slop.” Meta stated that the action was part of a larger initiative to suppress spammy behavior and prioritize original posts from legitimate creators.
In addition to removing millions of profiles, Facebook also took action against around 500,000 other accounts found engaging in manipulative practices. These measures included lowering the visibility of their comments and restricting the reach of their posts, effectively cutting off avenues for monetization of spam content.
Meta said it now employs advanced technology to identify and limit duplicate videos and images, particularly those shared without crediting original creators.
The crackdown coincides with Meta’s aggressive push into artificial intelligence. CEO Mark Zuckerberg recently announced plans to invest “hundreds of billions of dollars” in AI infrastructure, aiming to launch the company’s first AI supercluster next year.
This announcement aligns with moves from other platforms tackling the rise of low-quality, mass-produced content. Earlier this month, Google’s YouTube rolled out new policies to limit revenue opportunities for channels posting repetitive or unoriginal content. YouTube clarified that while AI-generated content remains eligible for monetization, spammy and duplicate material will face stricter penalties.
