Amul Girl Showcases Aura Farming in Onam Special Ad, Wins Hearts Online as the ‘Trendsetter’
Amul Girl Showcases Aura Farming in Onam Special Ad, Wins Hearts Online as the ‘Trendsetter’
What happens when India’s most iconic butter brand joins forces with a global viral trend, sprinkles it with Onam festivity, and stirs in some desi creativity? You get an ad that’s equal parts nostalgic, hilarious, and heartwarmingly local — yes, Amul’s back at it again.
As Kerala stepped into its vibrant ten-day festival of Onam, Amul dropped a special animated video that instantly caught the internet’s attention. Riding the wave of the now-famous “aura farming” boat dance — originally performed by an 11-year-old Indonesian boy, Rayyan Arkan Dikha, whose confident moves atop a narrow racing boat went viral — Amul decided to add its own flavour to the trend, and the result is just what you’d expect: brilliant, butter-smooth marketing.
In the video, the Amul Girl dons a traditional Kerala outfit, complete with a kasavu saree and a pair of ultra-cool sunglasses. She confidently balances herself on the edge of a snake boat, mimicking the viral dance in true Amul style. But unlike the original, which had a catchy pop beat, Amul chose to honour the spirit of Onam by using authentic Kerala folk music instead. A bold choice — and a wholesome one too.
The caption read: “Ee Onam On Aavatte, Aaghoshangalude Aura Koodatte”, which roughly means, “May this Onam arrive, and may the aura of celebrations grow.” And honestly, that’s exactly what the ad managed to do — amplify the joy of Onam with a uniquely Indian twist.
Now, while the trend began in Indonesia, let’s not forget — Amul is proudly Made in India, and they made sure to bring the focus right back home. The clever blend of tradition, humour, and internet culture sparked plenty of reactions online, most of which were absolutely glowing.
One user commented, “Amul ads always leave a lasting laugh or a smile,” while another playfully wrote, “We got Amul Girl aura farming before GTA6!”
Someone even called it the “Winner of the trend,” and another sweetly added, “Thank you for keeping the ad industry wholesome.”
The highlight? A comment that simply but perfectly summed up the brand’s magic:
“Amul never forgets to make us smile.”
Of course, not everyone was entirely on board with the creative shift in soundtrack. A few users felt that the original viral audio was what made the trend pop and said “the vibe is missing”. But even those voices admitted the animation was well done and appreciated the cultural relevance.
Amul has long held a reputation for cleverly hopping onto trends while still staying rooted in Indian culture, and this ad is another classic example. Whether it’s politics, sports, memes, or festivals — they just know how to get it right.
Why Onam is Celebrated?
While many outside Kerala may associate Onam with boat races and banana chips, the festival is deeply rooted in mythology and devotion. Onam marks the homecoming of the legendary King Mahabali, a ruler loved for his generosity, wisdom, and fairness.
According to legend, Mahabali ruled over a golden era — a time so prosperous and equal that the celestial gods grew envious. As Mahabali was an asura (a being often in opposition to the gods), the devas sought divine intervention. Lord Vishnu appeared in the form of a dwarf, Vamana, and asked the king for three feet of land. Mahabali agreed, but Vamana grew so large that he covered the earth and heavens in just two steps. With no space left for the third, Mahabali humbly offered his head.
Touched by his humility, Lord Vishnu granted Mahabali permission to visit his people once every year — and that return is what Onam joyously celebrates.
Mark Your Calendar: Onam 2025 Dates
According to the Malayalam calendar, Onam begins on the day of Atham and ends on Thiruvonam, lasting ten full days of celebrations, traditions, and togetherness.
In 2025, the Onam festivities start on Tuesday, August 26, and end on Friday, September 5, with Thiruvonam — the most significant day — likely to fall around Thursday, September 4, as per Drikpanchang.
Weather it’s through a catchy dance, a nostalgic myth, or an adorable animated girl in a saree, Onam is all about joy, community, and culture. And this year, Amul managed to serve all of that — with a generous spread of creativity and charm. After all, in a world full of fleeting trends, some classics — like Amul’s ads — just never go out of style.
