Comedy is King: Viewers prefer TV streaming with comedy as top genre
Comedy is King: Viewers prefer TV streaming with comedy as top genre
A recent study by a consumer intelligence company reveals insights into the streaming preferences of Indian viewers, emphasizing the dominance of television for content consumption.
Here are the key findings from the study:
Approximately 78% of Indian viewers prefer streaming shows and movies on their televisions.
The study underscores the continued popularity of television screens for consuming diverse content.
Popular genre and Binge-Watching habits:
Comedy emerges as the most popular genre, closely followed by sports, thriller, romantic, horror and international TV shows.
On weekends, nearly 66% of respondents engage in binge-watching, dedicating around five hours to TV shows. On weekdays, the engagement drops to less than three hours.
Family-Centric Viewing: About 97% of respondents favour TV streaming during dinner, with 74% enjoying it with family, including spouses and children. The family-centric viewing trend contributes to the appeal of streaming on larger television screens.
Factors Driving TV Streaming:
Access to a variety of shows on streaming platforms like Amazon Prime and Netflix has fueled the binge-watching culture.
Better video and sound quality, along with the convenience of accessing diverse content from various OTT providers, contribute to the preference for streaming on television.
The rise of streaming platforms has led to concerns over content moderation, prompting regulatory discussions. The Broadcasting Services (Regulation) Bill, 2023 seeks to extend regulatory oversight from traditional television to OTT platforms.
Market Growth and Popular Platforms:
Netflix and Amazon have gained significant popularity in India, contributing to the growth of the streaming sector. The Indian streaming market is projected to reach $7 billion by 2027.
The study, conducted in December 2023 across 12 major cities, surveyed 800 respondents aged between 25-45 years, providing valuable insights into the evolving streaming habits of Indian viewers.
