Amazon Introduces Bazaar for Products Under Rs 600: Get T-shirts at Rs129, Watches Below Rs 200, and More
Amazon Introduces Bazaar for Products Under Rs 600: Get T-shirts at Rs129, Watches Below Rs 200, and More
Amazon has introduced a new platform called Bazaar, focusing on offering low-priced, unbranded fashion items and lifestyle products. This move puts Amazon in direct competition with Meesho, backed by SoftBank.
Previously, Amazon concentrated its efforts on major cities and Tier 1 regions in India. However, with Bazaar, it aims to reach customers in the segment that typically spends around Rs 600 or less. Analysts note that this customer base is currently dominated by Meesho, but Amazon is keen to expand its presence in this market.
Bazaar will also compete with Flipkart’s Shopsy. The platform will feature a range of unbranded products, including clothing, accessories, shoes, jewelry, and luggage, all priced below Rs 600.
An Amazon India spokesperson stated that they are continuously investing in providing innovative solutions for customers and sellers. The Bazaar storefront on Amazon.in will showcase affordable fashion and home products from sellers across India, particularly from manufacturing hubs.
Merchants on Bazaar will enjoy a zero referral fee, which is crucial for products with low selling prices. To maintain cost efficiency, Amazon will adjust its delivery speed for Bazaar orders.
This launch aligns with Amazon’s strategy to target the value customer segment in India, especially as demand for mass-market products slows down. Analysts highlight that Amazon’s user growth has been modest compared to competitors, partly due to its focus on premium offerings.
However, Amazon faces challenges from existing players. Meesho, for instance, has been steadily increasing its Gross Merchandise Value (GMV) by focusing on Tier 2 and beyond cities, operating with a zero commission model.
In summary, Amazon’s launch of Bazaar reflects its commitment to capturing the Indian value customer market. While it aims for a larger share of the e-commerce sector, it must navigate competition from established players like Meesho.
