Chitale Bandhu Celebrates 75th Anniversary by Welcoming Sachin Tendulkar as Brand Ambassador
Chitale Bandhu Celebrates 75th Anniversary by Welcoming Sachin Tendulkar as Brand Ambassador
‘Chitale Bandhu Mithaiwale’, a name synonymous with delectable sweets, snacks, and namkeens across India, has proudly entered its 75th year. As they celebrate this milestone, the iconic Pune-based brand has announced cricket legend Sachin Tendulkar as their brand ambassador. This partnership was confirmed by the brand’s partners, Kedar and Indranil Chitale, who expressed their excitement about the collaboration.
Founded in the 1950s by the visionary Bhausaheb Chitale and later expanded by Rajabhau Chitale, Chitale Bandhu Mithaiwale has become an integral part of countless households. From a modest sweets shop, the brand has evolved into an internationally recognized name, known for its commitment to quality and tradition. Today, the brand offers a wide range of products that cater to both premium and budget-friendly markets, making their sweets and snacks accessible to all.
The second generation, led by Madhav, Shrikrishna, and Sanjay Chitale, has strengthened the brand’s retail and distribution systems, ensuring that the business continues to thrive while staying true to its social responsibility and sustainable practices. This dedication has helped Chitale Bandhu earn a special place in the hearts of their customers.
As Sachin Tendulkar joins Chitale Bandhu as their brand ambassador, the brand plans to launch a new range of snacks inspired by popular flavors. Kedar Chitale noted that this partnership is not just a business collaboration but a blend of shared values, heritage, and excellence.
Tendulkar expressed his joy in partnering with a brand that has been a significant part of his life, saying, “Chitale Bandhu has been a cherished part of my and many others’ lives for generations. As they celebrate their 75th year, I am thrilled to join them in their journey, and I am confident that they will continue to bring joy to families around the world.”
The journey that began on the bustling streets of Pune has now reached homes across the United States, Europe, and the Gulf countries, with a diverse range of over 250 products. As Chitale Bandhu embarks on this new chapter with Sachin Tendulkar, they are poised to continue blending tradition with modernity, ensuring continued success for years to come.
