Engineer-Turned-Entrepreneur from Alappuzha Drives Beyond Snack’s Remarkable Growth
Engineer-Turned-Entrepreneur from Alappuzha Drives Beyond Snack’s Remarkable Growth
Entrepreneur Manas Madhu shares impressive milestones since Shark Tank India investment.
Manas Madhu, an engineer-turned-entrepreneur from Alappuzha, has taken Beyond Snack, a banana chips startup, to new heights since its appearance on Shark Tank India.
He did his BTech in Electrical, Electronics and Communications Engineering from Kerala University. He went on to do MBA from Symbiosis Institute of Management, Pune. What started as a dream of entrepreneurship turned into a fast-growing business venture. Madhu noted that monthly sales have skyrocketed from ₹20 lakh to ₹2.25 crore. The company’s daily production has also surged from 700 kilograms to an impressive 3,800 kilograms.
Ashneer Grover, a Shark Tank judge and early investor, shared that Beyond Snack’s retail presence has expanded from fewer than 1,000 stores to over 4,000 outlets across India. The brand’s journey exemplifies the philosophy of “Think Local, Go Global,” as Beyond Snack has entered major international markets, including the United States, the UAE, Australia, Sweden, and Singapore.
Beyond Snack’s popularity grew rapidly following its exposure on Shark Tank India, where it also received investment from Ashneer Grover of BharatPe and Aman Gupta of boAt. This investment, alongside support from angel networks like 100X VC and Faad Network, enabled the company to triple its reach within six months.
The brand’s widespread availability now includes major platforms like Amazon, Flipkart, Big Basket, Blinkit, and Swiggy. Domestically, Beyond Snack has expanded into Maharashtra, Bengaluru, and Hyderabad, with ambitions to reach 10 more states and 25 cities in the next few years.
Madhu expressed gratitude to Shark Tank India and Ashneer Grover for their support, attributing much of Beyond Snack’s success to the exposure and guidance from the show.
