Net Worth ₹23 Trillion: This Company Could Replace Dream11 as Team India’s Jersey Sponsor
Net Worth ₹23 Trillion: This Company Could Replace Dream11 as Team India’s Jersey Sponsor
With Dream11 out after government restrictions, BCCI eyes Toyota and a fintech firm for the coveted jersey deal ahead of Asia Cup 2025.
The Board of Control for Cricket in India (BCCI) is moving quickly to secure a new jersey sponsor for Team India after Dream11 withdrew following the government’s ban on real-money gaming advertisements. With the Asia Cup 2025 just weeks away, India’s iconic blue jersey is set to feature a new brand name.
From Dream11 to New Possibilities
BCCI’s three-year deal with Dream11 was worth ₹358 crore, but regulatory changes have forced the fantasy sports giant off the team’s kit. Now, reports suggest that two companies, Toyota Motor Corporation and a leading fintech startup, have emerged as frontrunners for the replacement.
Toyota, with an estimated net worth of ₹23 trillion, is considered the leading contender given its global reputation and financial muscle. The fintech challenger, though smaller in scale, is also pushing for a high-visibility entry into Indian cricket.
BCCI’s Race Against Time
The Asia Cup begins on September 9, with India’s blockbuster clash against Pakistan scheduled for September 14 in Dubai. The BCCI is under pressure to finalize the deal and update jerseys in time for the tournament, ensuring no branding gaps during one of cricket’s most-watched events.
BCCI Secretary Devjit Saikia confirmed to a news agency, that the board would act strictly in line with Indian law, effectively ruling out any possibility of retaining Dream11.
Why the Deal Matters
Sponsorship of Team India’s jersey is considered one of the most lucrative branding opportunities in world sport. Beyond the Asia Cup, the ICC Champions Trophy 2025 and a jam-packed cricket calendar next year amplify the long-term value of the deal.
Industry insiders believe the sponsor chosen now could hold one of the most influential spots in global sports marketing over the next few years.
