Louis Vuitton Meets Kanchipuram: South Indian Saree Store Breaks the Internet With Bold Clapback to Prada
Louis Vuitton Meets Kanchipuram: South Indian Saree Store Breaks the Internet With Bold Clapback to Prada
Just days after global brand Prada showcased a Kolhapuri chappal-inspired design at Paris Fashion Week without crediting its Indian roots, a South Indian saree store has taken the internet by storm with a clever response. Pachaiyappas Silks, a saree store based in Tamil Nadu, has gone viral for unveiling a handwoven Kanchipuram silk saree featuring the iconic Louis Vuitton (LV) monogram, a mix of traditional craft and global fashion that has social media users talking.
The viral moment came through a reel posted by Pachaiyappas Silks, showing a woman being presented with what appears to be a luxurious onion pink Kanchipuram silk saree. What sets it apart is the handwoven LV monogram woven across the fabric, not printed, but fully crafted on the loom. The video has already crossed over three lakh views on Instagram and continues to gain traction for its bold and humorous take on fashion fusion.
In the reel, a salesperson proudly showcases the saree, calling it “specially made at Pachaiyappas.” The caption adds, “A bold blend of tradition and global fashion. Wear it, style it, and be the trendsetter.” The saree is available at their stores in Chennai, Kanchipuram, Vellore, and Tiruvannamalai, and the store is also accepting online inquiries.
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Is It Satire or Statement? The Internet Is Divided
While many viewers are still wondering if the LV Kanchipuram saree is a real product or simply satire, the response has been enthusiastic. Comments have poured in from amused and curious users, ranging from “Need this for my bestie’s wedding!” to “Is this available in Gucci green?” and “Only in India would we handloom haute couture.” Whether or not it’s for sale, the video has definitely sparked a wave of admiration and laughter.
Not long ago, Italian fashion house Prada showcased what it described as “open-toed flat leather sandals” at its Paris Fashion Week show, priced at $800. The design closely resembled Kolhapuri chappals, the traditional Indian footwear handcrafted in the city of Kolhapur, Maharashtra, since the 12th century. However, there was no mention or credit given to its Indian origins. In Kolhapur, these iconic sandals are still available for around Rs 1000 that is almost $12.
