Air India Express unveils its new look
Air India set to receive new aircraft every six days until 2024 - Pune Pulse
By: Pune Pulse
October 19, 2023
Pune: Air India Express, a subsidiary of Tata Group, unveiled its new aircraft livery and brand identity on Wednesday. The Boeing 737-8, adorned with a vibrant color scheme of orange, turquoise, tangerine, and ice blue, now represents the revamped Air India Express. This transformation is part of the airline’s ongoing efforts to integrate AIX Connect (formerly AirAsia India) into its operations, ultimately establishing a unified low-cost carrier for Tata Group.
Aloke Singh, the Chief Executive Officer of Air India Express, expressed that this re-branding marks a significant milestone in the airline’s ambitious growth and transformation journey. The introduction of the modern and fuel-efficient Boeing B737-8 aircraft signifies the beginning of a new chapter for Air India Express. The unveiling of the airline’s new visual identity took place at Mumbai airport, following Air India’s recent introduction of its own brand identity.
Air India Express stated that its fresh visual identity incorporates an energetic and premium color palette. Express Orange and Express Turquoise serve as the primary colors, while Express Tangerine and Express Ice Blue act as secondary colors. Additionally, the airline plans to incorporate designs inspired by traditional patterns such as Ajrakh, Patola, Kanjeevaram, and Kalamkari on its upcoming aircraft.
This initiative aims to showcase India’s rich artistic diversity and capture the essence of the nation through a visual journey. During the AIX livery launch, Campbell Wilson, the CEO of Air India, shared the group’s ambitious plans for the future. He revealed that the AI Group anticipates taking delivery of a new aircraft every six days on average between now and the end of 2024. This demonstrates the airline’s commitment to growth and expansion.
In conclusion, Air India Express, under the Tata Group, has introduced a new look and aircraft livery, symbolizing its transformation and integration efforts. The airline’s fresh visual identity incorporates vibrant colors and traditional patterns, reflecting India’s artistic diversity. With ambitious plans for the future, Air India Express aims to establish itself as a leading low-cost carrier, delivering exceptional service to its passengers.
It is worth noting that the Tata Group is currently in the process of consolidating its airline business. In addition to the integration of Air India Express and AIX Connect, they are also merging Vistara with Air India. Vistara, a joint venture between Tatas and Singapore Airlines, is majority-owned by the former, holding a 51 percent stake.
Madhupriya Dhanwate
