Apple offers special deal on M2 MacBook Air amid M3 launch

Apple has unveiled two highly-anticipated MacBook Air models featuring the M3 chipset. Despite the impressive upgrades, the launch has a hidden gem for budget-conscious consumers – a special offer on the M2 MacBook Air. With the introduction of the M3 models, the M2 MacBook Air sees a significant price drop.

The M2 MacBook Air, benefiting from Apple’s iterative upgrade strategy, shares similar memory and storage options with the M3 models. The only practical difference lies in the silicon specifications, with the M3 offering a 17-21% performance boost over the M2. The decision between the two depends on individual needs, as the M2 model already provides ample power for the average consumer.

For those navigating budget constraints, the M2 MacBook Air at $999 is an enticing offer, considering the slight differences in performance. Apple’s strategy of moving down the portfolio with each new launch allows the M2 to occupy the coveted $999 price point. This is a limited-time opportunity for those seeking a reliable MacBook without breaking the bank.

In addition to the US market, Apple has also slashed the price of the 13-inch MacBook Air M2 model in India, offering a flat discount of Rs 20,000 in official Apple stores. The laptop, now priced at Rs 99,900, presents an attractive deal for consumers looking for a balance between performance and budget.

It’s worth noting that Apple has a strong track record of supporting existing hardware.