Are You Buying Real Amul Ghee? Amul Warns of Fake Products in the Market – Here’s How to Spot Them
Are You Buying Real Amul Ghee? Amul Warns of Fake Products in the Market – Here’s How to Spot Them
Indian dairy giant Amul has issued a public advisory to caution consumers about fake Amul ghee circulating in the market. The company has identified counterfeit one-liter refill packs, which it has not manufactured in over three years, as a particular concern.
Amul has shifted to a Duplication Proof carton pack, which uses advanced aseptic filling technology to prevent tampering, produced at its ISO-certified facilities. This updated packaging ensures quality and is designed to help consumers easily verify the authenticity of their ghee purchase.
Issued in Public Interest by Amul pic.twitter.com/1dsJw4aTcW
— Amul.coop (@Amul_Coop) October 22, 2024
The company urges buyers to carefully check packaging for verification and to reach out to Amul’s toll-free number, 1800 258 3333, for assistance if they suspect counterfeit products.
Last month, Amul also clarified it does not supply ghee to the Tirumala Tirupati Devasthanam (TTD) following claims on social media alleging that Tirupati laddoos were made using Amul ghee with animal fat. Amul firmly stated it has never provided ghee to TTD and that its products are made with high-quality milk fat, strictly adhering to FSSAI standards.
The controversy surrounding the laddoos arose when Andhra Pradesh Chief Minister N. Chandrababu Naidu accused the previous government, led by Y.S. Jagan Mohan Reddy, of using animal fat and sub-standard ingredients. Union Health Minister J.P. Nadda requested an investigation, while Food Minister Pralhad Joshi called for a report from the Andhra Pradesh government.
Dismissing the allegations, Reddy accused Naidu of “diversion politics” intended to distract from dissatisfaction over his governance. Reddy stated, “Is it fair to play with the sentiments of crores of devotees across the world?”
