Frenchman in Bengaluru: From Master’s Student to Rs 50 Crore Sandwich Business
Frenchman in Bengaluru: From Master's Student to Rs 50 Crore Sandwich Business
A Frenchman’s love for sandwiches has turned into a Rs 50 crore success story in Bengaluru. Nicolas Grossemy, the founder of Paris Panini, a gourmet sandwich chain, has become a notable figure in India’s food industry. His journey, from a business student to a thriving food entrepreneur, was recently highlighted in a YouTube video by GIBS Bangalore, showcasing the recipe behind his remarkable success.
Beginnings To Culinary Success
At just 22, Nicolas Grossemy left France with dreams of higher education, unaware that his journey to India would spark a culinary revolution. Inspired by his mother’s recipes, Nicolas discovered his passion for crafting authentic French sandwiches and envisioned bringing these flavors to Indian palates.
In Bengaluru, he launched Paris Panini with a modest food truck. The venture quickly became a hit, offering authentic paninis at festivals and events. What started as a single truck has now blossomed into a ₹50 crore business, boasting multiple outlets and a loyal customer base.
Nicolas credits his success to his unwavering commitment to quality and his ability to connect with customers. For him, choosing a relatable brand name that evokes passion is key to creating a lasting impression.
Beyond his inspiring journey, Nicolas offers valuable advice to budding entrepreneurs. According to him, managing costs is critical to profitability. Typically, food accounts for 28% of expenses, rent 10%, labor 15%, administration 10%, and marketing 5-10%, leaving a profit margin of approximately 15%.
Paris Panini’s growth story is a testament to Nicolas’s dedication, perseverance, and love for authentic French cuisine. His brand continues to thrive in India’s competitive food market, proving that a dream paired with hard work can create something extraordinary.
