From Joblessness to Success: 26-Year-Old’s Journey to Building an Rs 8-Crore Ghee Business
From Joblessness to Success: 26-Year-Old's Journey to Building an Rs 8-Crore Ghee Business
Amidst the resounding echoes of success stories, Bhavesh Chaudhary’s journey stands as a testament to resilience and determination. From the depths of uncertainty to the pinnacle of entrepreneurship, his story is one of triumph against all odds. At a mere 26 years of age, Bhavesh has charted a path to success, building a thriving enterprise from the ground up.
Hailing from Haryana, Bhavesh’s journey was fraught with challenges and naysayers. Raised in an environment where conventional career paths held sway, he dared to dream beyond the confines of tradition. While his peers embarked on the well-trodden path of government jobs, Bhavesh harbored aspirations of entrepreneurship.
He appeared for the government examination in 2017 but failed to clear it. “While my family was sad, I was secretly happy that I failed the exam,” he smiles.
he also dropped out of his BSc in his second year. “People started taunting me that I would either end up in farming or labour jobs. My father was very angry at me and forcefully enrolled me in an engineering college. But I dropped out of college after a month as I couldn’t understand anything,” he adds
Despite initial setbacks and familial disapproval, Bhavesh remained undeterred in his pursuit. His journey began with humble beginnings, marked by failed attempts and dashed hopes. Yet, amidst the shadows of uncertainty, a spark of inspiration ignited within him.
In 2019, Bhavesh stumbled upon a business idea that would change the course of his life. Drawing from his roots and leveraging the abundant resources of his village, he envisioned a venture in the realm of ghee production. Armed with determination and a newfound sense of purpose, he set out to transform his vision into reality.
Embracing the ancient art of bilona churning, Bhavesh embarked on the arduous task of crafting A2 Cow Ghee—a product steeped in tradition and nourishment. With the unwavering support of his mother, he honed his craft, infusing each batch with love and dedication.
With the help of his mother, Bhavesh started preparing A2 Cow Ghee, which is produced by extracting nutritious milk from desi cows. He makes ghee using the ancient method of bilona churning where milk is boiled on low flame in earthen pots over a traditional chulha to give a pure golden colour and a nice aroma to it.
Yet, the road to success was fraught with obstacles. Lacking in marketing savvy and financial resources, Bhavesh encountered numerous setbacks along the way. Undeterred by failure, he persevered, learning from each stumble and forging ahead with unwavering resolve.
Bhavesh hired a techie from Bengaluru to design a website for his online business. As he lacked savings, he took a loan of Rs 21,000 from his friends for this purpose
With sheer grit and resourcefulness, Bhavesh turned adversity into opportunity. Armed with nothing more than a smartphone and a dream, he embarked on a grassroots marketing campaign, leveraging social media platforms to showcase his product to the world.
Using WhatsApp, he made catalogues and started advertising his brand on related YouTube videos that talked about the benefits of consuming pure ghee
From humble beginnings, Bhavesh’s business flourished, garnering widespread acclaim and recognition. Today, his brand—Kasutam—stands as a testament to his indomitable spirit and entrepreneurial acumen. With an annual turnover of Rs 8 crore, Bhavesh’s journey serves as an inspiration to aspiring entrepreneurs everywhere.
As he reflects on his remarkable journey, Bhavesh remains steadfast in his commitment to growth and innovation. With eyes set on the horizon, he continues to chart new territories, driven by a singular passion—to redefine the boundaries of success and chart a course towards a brighter future.
