Inside Pune’s Designer Fashion Scene: 5 Local Labels Loved by Celebs, Influencers, and Conscious Shoppers
Inside Pune’s Designer Fashion Scene: 5 Local Labels Loved by Celebs, Influencers, and Conscious Shoppers
By Aarushi Prakash
Pune, June 17
Pune’s fashion landscape is witnessing a steady transformation, with a rising number of homegrown designers gaining popularity for their distinctive styles, artisanal techniques, and accessible pricing. From statement couture to sustainable wear, the city now offers a diverse mix of designer labels catering to a wide range of aesthetics.
Mala and Kinnary, located near Pune University Road, are known for their dramatic and statement-making silhouettes. Their signature designs include ball gowns, cape sarees, and trail-heavy outfits that merge Indian embroidery with contemporary international cuts. Popular among influencers and featured in fashion magazines, the brand caters to a global clientele, offering custom orders with an artisanal touch.
For those who favour modern minimalism with a fashionable edge, White by Dinaaz on MG Road presents a fresh take on power dressing. The label’s collection of co-ord sets, structured jackets, and clean, urban silhouettes leans toward glamour without excessive embellishment. Often spotted on celebrities, White by Dinaaz stands out for its trend-forward pieces at relatively affordable prices.
In Kalyani Nagar, Nivedita Saboo remains one of Pune’s most celebrated designers. With a clientele that includes Bollywood stars such as Priyanka Chopra and Karishma Kapoor, Saboo’s work has graced runways including London Fashion Week. Her designs combine structured tailoring with intricate handwork, catering to both men and women. Despite their couture feel, the pieces are often more competitively priced than other luxury labels.
For fashion with an artistic flair, The Quirk Box in Ghorpadi offers vibrant, expressive designs. The label is known for its hand-painted prints, bold colors, and abstract patterns, producing unisex blazers, dresses, and accessories that double as wearable art. Ideal for those seeking offbeat, personality-driven fashion, The Quirk Box delivers pieces that make a strong statement.
Lastly, Ka-Sha in Koregaon Park champions sustainability and traditional Indian craftsmanship. Focused on ethical fashion, the brand collaborates with artisans to create patchwork kurtas, banjara jackets, and layered dresses using Indian handlooms. Each piece reflects a fusion of heritage and contemporary design, resonating with conscious consumers who appreciate storytelling through textiles.
From high drama to ethical elegance, Pune’s design labels are reshaping the city’s reputation as a budding fashion hub.
