iPhone 17 Launch Incoming: These 6 Apple Products Might Be Saying Goodbye After September 9
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Apple’s next big launch event is just around the corner, scheduled for September 9 at its Cupertino campus. Alongside the highly anticipated iPhone 17 series, which includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is also expected to quietly phase out a handful of older devices from its official lineup.
Here’s a quick look at the products likely to be discontinued once the new devices hit the spotlight:
1. iPhone 16 Pro and 16 Pro Max
Apple rarely keeps two generations of its Pro models on shelves at the same time. With the arrival of the iPhone 17 Pro lineup, last year’s iPhone 16 Pro and 16 Pro Max are expected to be pulled from Apple Stores. While they won’t vanish overnight, these models will stop being restocked, and whatever inventory remains will likely be sold off through third-party retailers and carriers.
2. iPhone 15 and 15 Plus
Unlike the non-Pro iPhone 16 models, which are expected to stick around at lower prices, the iPhone 15 and 15 Plus are set to exit the official lineup. These could still be available through retailers for a while—possibly at steep discounts during major sale seasons like Diwali or Black Friday—but Apple itself won’t be promoting or selling them post-event.
3. Apple Watch Series 10
A refresh of Apple’s smartwatch lineup is also expected. The Apple Watch Series 11 is likely to debut, and with that, the Series 10 is expected to retire. It’s part of Apple’s usual cycle of updating and replacing its mainline watch models.
4. Apple Watch Ultra 2
The rugged and premium Apple Watch Ultra 2 is also likely to be replaced by the Ultra 3. Just like the Series 10, once the new version is out, the Ultra 2 will probably be pulled from the official store shelves.
5. Apple Watch SE 2 (Possibly)
There’s some buzz around a potential refresh for the Apple Watch SE. If a new SE model launches, the current SE 2 may quietly disappear from the catalog. However, if no update is announced, the SE 2 could remain as the budget-friendly option.
What It Means for You
If you’ve been eyeing any of the soon-to-be-retired devices, now might be your last chance to grab them directly from Apple. After the event, you’ll likely find limited stock at retailers, sometimes with solid discounts—but don’t expect them to last long. Apple’s attention will fully shift to promoting the new iPhone 17 lineup and refreshed Apple Watch models, making way for a cleaner, more streamlined product catalog. Stay tuned for the September 9 event—there’s a lot coming, but also a few goodbyes.
