Is India’s ‘Jugaad Crown’ Under Threat? Anand Mahindra Reacts to Viral Parent Hack
Is India’s ‘Jugaad Crown’ Under Threat? Anand Mahindra Reacts to Viral Parent Hack
Mahindra shared the post with a witty caption, “Hey, hang on! Is another country trying to take away the ‘Jugaad’ crown from us??”
Industrialist Anand Mahindra, recognized for his clever insights and humor, couldn’t help but comment on a car-related ‘parent hack’ video he stumbled upon on social media.
The viral video features an influencer creatively using a clear plastic zipper to secure a tablet to the back of a car seat, transforming an ordinary journey into an effortless entertainment experience for kids.
Anand Mahindra shared the video on X demonstrating how a car seat can be converted into a phone holder using a ziplock bag. The method involves detaching the headrest, creating two openings in the bag, and reattaching it.
Hey, hang on!
— anand mahindra (@anandmahindra) January 8, 2025
Is another country trying to take away the ‘Jugaad’ crown from us??
🙂 pic.twitter.com/EKmsleqhev
Reactions from internet users varied, with some praising the cleverness of the idea while others proposed more effective alternatives that could render such hacks unnecessary. A tablet is tucked into the bag, forming a makeshift holder for it.
Mahindra shared the post with a witty caption, “Hey, hang on! Is another country trying to take away the ‘Jugaad’ crown from us??”
Anand Mahindra’s viral post elicited a variety of reactions, with many praising the creativity while others offered their viewpoints. One commenter expressed amazement at the touchscreen’s functionality despite being encased in a thick ziplock bag. Meanwhile, another user noted that if car manufacturers focused on fundamental customer requirements, such clever solutions would not be needed.
Many have adopted the essence of jugaad, viewing it as a form of innovation driven by necessity. One user expressed pride in how the once-mocked concept of jugaad has achieved international acclaim, even being included in the Oxford Dictionary, while asserting that no one can rival the creativity found in India. “Sir, we were often ridiculed for the concept of ‘Jugaad’ being associated with us Indians. But ever since the word made its way into the Oxford Dictionary, it’s been adopted globally. However, no matter how much others try, they still can’t pull off Jugaad quite like us,” said one such comment.
