Mumbai mom urges a diaper manufacturing company to include fathers picture on their diaper packaging globally
Mumbai mom urges a diaper manufacturing company to include fathers picture on their diaper packaging globally
Inspired by a male friend who felt under represented as a diaper changing daddy and the diaper changing woes of women, Mumbai mom, Almas Virani, started a petition urging Pampers, to include fathers in their brand packaging.
With COVID adding to the pressure of household chores, new moms have been doing the heavy lifting with cooking, cleaning, nursing babies and changing diapers. There has been a significant spike in the ratio of ‘work from home dads’ who could share the diaper responsibility too.
On International Men’s Day, Almas celebrates the nurturing side of men by asking people to sign her petition asking Pampers to include the image of the father and along with the mother on their diaper packaging globally. “We often celebrate men providing for their children but acts of nurturing are not encouraged widely by the society and left alone for mothers to indulge in.” Says, Almas.
Almas is a Motivational Speaker and Writer. She also runs a podcast called ‘Beyond Cliché’ where she creates awareness on gender stereotypes.
Aditya Tiwari, India’s Youngest Adoptive parent of a down syndrome child said, “I support this petition because parenting is not based on any gender”.
Mumbai based stay at home dad Sahil Jaffrey supported this petition saying “I change diapers for my kids. So many men who I know do everything from cooking to laundry to changing diapers. This change will inspire more men to say that we are here for our child too”
Representation of men is clearly missing in fatherhood right from Diaper changing to Birthing Classes, to taking kids for vaccine shots or to the park.
Pampers, the #1 global diaper brand serves 25 million babies in more than 100 countries around the world and can have a huge impact on social change.
Almas states, “It’s time to move away from the stereotyping of parenting roles. Parents today take equal ownership and are equally involved in the upbringing of the child. Little changes like these will go a long way in changing stereotypes in the world. Let’s move beyond the stereotype and add a new dimension to parenting. Let’s move beyond stereotypes because #PapaPampersToo”
