Netflix rocket shot price all this while; But no need to worry

Netflix rocket shot price all this while; But no need to worry
Netflix is implementing a price increase for all its subscription tiers in the United States and Canada, marking the first-ever hike for its ad-supported plan. The streaming giant’s decision comes as part of its ongoing strategy to maximize revenue while continuing to invest in original content and platform enhancements.
Netflix has revealed details of its latest price adjustments for U.S. subscribers, including notable hikes across all subscription tiers.
- Standard Ad-Free Plan: Sees the largest increase, jumping by $2.50 to $17.99 per month.
- Ad-Supported Plan: Rises by $1, now priced at $7.99 per month—the first-ever hike for this tier.
- Premium Plan: Increases by $2 to $24.99 per month.
These pricing changes are effective immediately for new subscribers and will be applied to existing customers during their next billing cycle.
Netflix has officially announced, “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix”.

Netflix’s decision to increase subscription prices in the U.S. comes alongside a milestone achievement—adding 18.9 million subscribers in Q4 2024, the largest quarterly growth in the company’s history. This surge brings Netflix’s global subscriber base to an impressive 300 million users.
Company’s Co-CEO Greg Peters said, “We believe that our starting price, even after the price increase, is an incredible entertainment value. And it’s a highly accessible entry point”.
Netflix’s latest price increases, which follow the previous adjustments in October 2023, are part of the company’s ongoing efforts to bolster revenue amid strong subscriber growth. In October 2023, Netflix raised prices for its basic and premium plans while keeping the standard and ad-supported tiers unchanged.
The company has now expanded these price hikes to include international markets, including Canada, Portugal, and Argentina, alongside the U.S. The price increases will affect various subscription tiers, including the ad-supported plan, which saw its first price hike since launch.
In Q4 2024, Netflix also revealed that over 55% of new sign-ups in regions with the ad-supported plan opted for this more affordable option. This demonstrates the growing appeal of the ad-supported tier as a cost-effective choice for many users.
Netflix has raised its 2025 revenue outlook to between $43.5 billion and $44.5 billion, an increase of $500 million from its previous forecast. The company is also projecting an operating margin of 29%, signaling strong financial growth and sustainability as it continues to invest in original content and platform enhancements.
These adjustments reflect Netflix’s strategy to balance subscriber acquisition with long-term revenue growth while adapting to changing market conditions and consumer preferences.