No need to share mobile no. to get bill : Centre

In a recent advisory by the Department of Consumer Affairs, retailers have been informed that they are prohibited from obtaining personal data from customers following the purchase of an item. This restriction emphasizes that retailers do not have the authority to intentionally gather customer data if the individual declines to provide it.

One common issue encountered by consumers during visits to retail establishments is the unauthorized collection of their phone numbers by shop owners, who subsequently inundate them with messages regarding the latest offers and brand initiatives. However, thanks to the forthcoming advisory from the ministry, this predicament will soon be resolved. The Department of Consumer Affairs has formulated a set of guidelines that compel retailers to refrain from acquiring a customer’s phone number without their explicit consent.

It is crucial for retailers to acknowledge that an advisory pertaining to this matter will be promptly issued, requiring strict compliance. The advisory explicitly states that retailers are prohibited from procuring customers’ personal data, such as their phone number or email ID, subsequent to the completion of a purchase transaction.

Furthermore, the advisory makes it clear that if a customer refuses to disclose their data, retailers are not entitled to purposefully collect it against their wishes. In addition, the ministry intends to advise retailers against the unnecessary collection of data.

To effectively inform customers about their products, brands, or other relevant information, retailers must obtain prior consent from customers before soliciting their mobile number or any other personal details, as highlighted by the ministry.

Stay updated with the latest offers and brand initiatives without compromising your privacy. The Department of Consumer Affairs‘ advisory ensures that retailers respect your consent and protect your personal information.