Pune : Har Ghar Tiranga Initiative Sparked Surge in Flag Purchases For Independence Day Celebrations
As the calendar marked India’s cherished national celebrations – Independence Day on the 15th of August and Republic Day on the 26th of January – a traditional fervor sweeps across the nation, prompting citizens to procure flags and various patriotic paraphernalia adorned with the revered Tiranga (Indian Flag) design.
This year, Pune has witnessed a remarkable upswing in flag purchases, propelled by the resounding success of the ‘Har Ghar Tiranga’ campaign. Flag vendors across the city relished this surge in demand, echoing sentiments of delight and contentment.
In an exclusive conversation with Pune Pulse, Girish Murudkar, a venerable Flag Shop Owner nestled in Budhwar Peth, shared insights into the historical establishment situated behind the Pasodya Vithoba Mandir, with an illustrious legacy spanning approximately nine decades. At this venerable emporium, an array of flags tailored for diverse occasions is meticulously crafted, utilizing premium Khadi and Satin materials. The available sizes cater to all preferences and budgets, ranging from modest Rs 30 offerings to more intricate pieces priced at Rs 30,000. Over the years, the shop has witnessed a steady influx of patrons seeking to embrace patriotic symbols through their purchases. However, the ongoing ‘Har Ghar Tiranga’ campaign has ushered in an unprecedented surge in flag procurement, particularly in anticipation of the impending Independence Day festivities, evoking a profound sense of gratification and accomplishment.
Sunil Vihani, the proprietor of Rashtriya Khadi Bhandar Shop, nestled in the heart of Budhwar Peth, shared his perspective on this enduring tradition. The shop, renowned for its exclusively Khadi-based flag creations, offers a range spanning from Rs 100 to Rs 1000, catering to a diverse clientele. Sunil acknowledged the ‘Har Ghar Tiranga’ initiative as a pivotal force in invigorating flag sales, underscoring its role in fostering a renewed connection with patriotic sentiments.
In a similar vein, Shahrukh Shaikh, a vendor specializing in Tricolour Decorations, positioned near the Pasodya Vithoba Mandir, offered insights into a parallel aspect of the campaign’s impact. Shahrukh revealed the initiation of sales for tricolour-themed decorative materials, including vibrant buntings and assorted embellishments. With the campaign’s resonance becoming increasingly pronounced, Shahrukh anticipates a surge in patronage, fueled by the aspirational drive to infuse homes and localities with patriotic fervor.
In the heart of Pune, the ‘Har Ghar Tiranga’ campaign has undeniably succeeded in its mission to kindle a renewed enthusiasm for the Tiranga, enlisting citizens from all walks of life to embrace the symbol of unity and independence.
As the campaign continues to capture hearts and imaginations, the streets of Pune are adorned with more flags than ever before, each a testament to the enduring spirit of patriotism that courses through the veins of the city.
Shreyas Vange
