Watch Video: Tata Motors Tests Harrier EV in Pune, Highlights Advanced Automation
Watch Video: Tata Motors Tests Harrier EV in Pune, Highlights Advanced Automation
Tata Motors is gearing up to launch its highly anticipated electric SUV, the Harrier EV. The company recently unveiled a production-ready version of the vehicle, confirming its imminent arrival. The Harrier EV was first shown off at the Bharat Mobility Show 2025, and recently, Tata Motors put the vehicle through its paces on a test track in Pune. While specific details like pricing and technical specifications are still under wraps, the unveiling of the production-ready model suggests that the Harrier EV is close to hitting the market.
During the Harrier EV’s unveiling, they emphasized the use of automation and robotics in its production, highlighting their dedication to efficient and advanced processes. Beyond just building EVs, Tata Motors is actively shaping the entire EV ecosystem in India, investing heavily in infrastructure to support EV adoption. This commitment has paid off, as they hold over 70% of the electric four-wheeler market share, solidifying their position as a key player in India’s electric future.
Tata Motors has made a strategic move to develop innovative EV models that cater to a diverse range of consumer needs. The Tata Nexon EV has emerged as a top-selling electric SUV in India, earning praise for its impressive range and performance, making it a preferred choice for environmentally conscious buyers. The Tata Tiago EV has also gained traction in the affordable EV segment, attracting entry-level electric hatchback buyers. Meanwhile, the Tata Tigor EV has become a key player in the fleet segment, providing a sustainable solution for commercial use.
Tata Motors recently showcased the production-spec Harrier EV at their Pune test facility, demonstrating its dynamic performance and handling. This event follows its first public appearance at the Bharat Mobility Show 2025#tataharrierev #harrierev #tatamotors #vehicleseries #suv pic.twitter.com/H9ivRNgk87
— vehicle series (@vehicleseries) March 10, 2025
However, since September 2024, Tata Motors has seen a decline in its market share, particularly in the EV segment. Several factors have contributed to this downturn, including intensified competition from rivals like MG Motor, which introduced models like the MG Windsor, posing a challenge to Tata’s dominance.
The government’s FAME 2 subsidy program ending has also hurt sales, especially for businesses that buy a lot of cars. People are changing what they want in cars too. They want the newest models with all the fancy features, and Tata Motors has been getting some bad reviews about that.
To fix these problems, Tata Motors is working on making more cars that people will love. They just released the Tata Curvv EV, which is a stylish SUV with lots of cool technology. They are also working on the Harrier EV, which shows that they are serious about making more electric cars.
Reports suggest that Tata Motors is not interested in adopting MG Motor’s Battery-as-a-Service (BaaS) program. They prefer to focus on their own approach to product development and building up the electric car infrastructure in India.
