A REVOLUTION IN MEATS AND FISH – GROCELA
Meat and seafood lovers are very choosy while they procure their raw meat and seafood. It is a tough task for them to trust their vendors. But with a brand like Grocela all your worries shall end forever. Let us know about them in detail.
Renuka Suryavanshi
In an era where the world is moving to ‘online’, we came across Grocela, a Pune-based start-up that is redefining retail with its omnipresent business approach, based on the mantra of ‘ONLY FRESH’. Within weeks of opening up, Grocela stores have managed to carve a niche among the residents and are gradually gaining popularity in the neighbourhoods ofsouth and east Pune, for their range of fresh meats and fish.
One of our regular readers COL ASHOK MADAN, a resident of Salunke Vihar Society, brought Grocela to our notice. He said “You don’t often come across top of the class stores selling quality products that are so affordably priced. The manager at Grocela NIBM store urged me to try their bestseller – the Seelan fish fillet, and boy, I was in for a savory surprise! This boneless fish turned out to be absolutely fresh and is now my favorite after the Atlantic Salmon. Same with their range of tender goat meat cuts. Their multi-tier vacuum-packaging is unique, and is one of the many factors that makes me trust this brand.”
By combining the Convenience of online ordering coupled with the reliability of their neighbourhood stores, these Grocela stores in NIBM, Mohammadwadi and Undri have successfully created a sizable consumer-base in a very short span.
We spoke to one of the directors behind this venture, Mr.DHEERAJ MAKHAMALE to understand the concept and the value additions that Grocela brings to its customers.
Q. WHAT IS YOUR INSPIRATION BEHIND THIS VENTURE?
A couple of years back, my fellow founders and I decided to diversify into the food retail segment with a unique Online Plus Offline model. During R&D we zeroed down on the concept of ‘neighbourhood stores’, presenting fresh, clean and hygienic experience. Hygiene was and will always be an area of focus. Inspiration, you ask? We’re foodies creating a wonderful experience for everyone.
Q. WHAT MAKES GROCELA STAND OUT?
Our robust in-house supply chain ensures that all the products are absolutely fresh always. For instance, fish once procured is thoroughly cleaned & tested at our labs and expertly cut & vacuum-packed at our central processing facility. Vacuum packaging ensures that raw products remain fresh and untouched from any kind of external bacteria. Each packet has an expiry date, and mind you, they’re NEVER FROZEN. We have all learnt now that we can thrive only when we do not let bacteria and viruses thrive.
Q. WHAT MAKES GROCELA DIFFERENT FROM OTHERS?
Only fresh and quality products that are NOT FROZEN, reasonably Priced, no added preservatives, a huge range of Non-Veg products under one roof, neighbourhood stores for first hand touch and feel, customer connect and personalised services like a ‘Local Hotline Number’ for senior citizens, a central call centre number 84080 84080, free home delivery from the neighbourhood stores, multi-tier vacuum packaging, I can go on and on and on.
Q. WHAT IS THE FUTURE OF GROCELA?
We have launched 3 stores at NIBM, Mohammadwadi and Undri. More stores are being launched at Magarpatta, Kharadi, Vimannagar and Dhanori. Our unique franchise model would help us expand our reach to all corners of the city while providing ever increasing passive income to our franchise partners. Our supply chain, engages & empowers the rural sector lending a small contribution to Atmanirbhar Bharat. Apart from the current range of Raw and Fresh products, we are also coming up very soon with our ‘Ready To Cook’ Marinated and Processed products. There are many other surprises in store. Just stay tuned.
In our efforts to explore further about this fast-growing retail chain, we spoke to a couple of Grocela shoppers. SAEE KANEKAR, a resident of Undri, said, “Amazing place to get fish and meat. The fish especially is amazing. Fresh, hygienic and perfectly packed. I have already recommended it to everyone I know. They have earned a loyal customer in me”.
RICHARD HASNALY, a resident of ARV Imperia commented, “I have ordered various non-veg products by visiting their stores and through Grocela’s website and their freshness and quality is unmatched! I highly recommend Grocela to those looking for premium quality meats and fish in Pune.
So that’s their key – creating an experience that lasts! Next time you see that adorable yellow e-bike zipping by, you’ll know that another Grocela order is on its way.
You can contact Grocela on 84080 84080 to order the finest chicken, fish, mutton and eggs.
https://bit.ly/grocela_website
