Company offers Rs.3 lakh stipend for one-day ‘Croissant Pronunciation Expert’ internship
Britannia Croissant has taken a creative approach to educate its employees on the correct pronunciation of the French pastry ‘Croissant.’
The buttery, flaky French pastry is very popular in India, but few Indians can pronounce it like the French do.
The internship involves correcting individuals within the company who mispronounce the word. Britannia Croissant shared the job advertisement on its Instagram handle, inviting ‘Croissant enthusiasts’ to apply.
The company is introducing a unique one-day internship as a “Croissant Pronunciation Expert,” with a staggering stipend of ₹3 lakh for the chosen candidate. To be considered, candidates are required to answer specific questions and explain why they are the ideal fit for the role.
Skills Required for the “Croissant Pronunciation Expert” Role: Check here:
Anyone over the age of 18 can apply for the internship.
What is the duration of the internship?
This internship will run for only one day.
If I win, what will I have to do for the internship?
The job description provided by Britannia is simple: “Become the voice of Britannia Croissant, correct people in our office who pronounce ‘croissant’ incorrectly.”
When is the last date to apply?
The last date to apply for the internship is March 10, 2024. Applications opened on March 4.
To apply for the “Croissant Pronunciation Expert” internship, interested candidates can click on ‘register now’ in Britannia Croissant’s Instagram bio. The link redirects users to a WhatsApp bot, where basic details such as name, age, and email are recorded.
Applicants are encouraged to comment on the Instagram post, explaining why they are perfect for the role. Bonus points will be awarded to those who tag Britannia Croissant in their posts and use the hashtag #BritanniaCroissantInternship.
About the Internship:
This unique internship opportunity was conceptualized by Youngun, a meme marketing agency. Aman Hussain, founding member and creative head of Youngun, expressed that the campaign aims to shift the perception of croissants in India. While often seen as a luxurious snack, the initiative intends to make croissants more inclusive, appealing to a broader audience beyond the elite class.
This innovative internship not only offers a substantial stipend but also brings attention to the beloved French pastry, making it more accessible and relatable to a diverse audience in India.
