Effect Of TikTok Ban: You can now post three minute reels on Instagram 

Effect Of TikTok Ban: You can now post three minute reels on Instagram 

Effect Of TikTok Ban: You can now post three minute reels on Instagram 

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20 January 2025: After youTube, now Instagram users will also be able to upload long videos. The social media platform will now support three minutes videos, unlike 90 seconds videos until now.

The decision was updated on Saturday, 18 January, by Instagram head Adam Mosseri through his reel, where he confirmed that now users will be able to upload reels up to 3 minutes on Instagram. Prior to this, the platform supported reels only up to 90 seconds.

Now, after YouTube, Instagram is all set to support long videos on public demand. A few months back, YouTube updated its policy of short videos to extended ones, where it will support videos of 3 minutes. Though the video making platform “Tiktok” is still not the match.

Mosseri said, “Starting today, you can upload reels up to three minutes long. Earlier it was 90 seconds only. But we have heard a lot of feedback from creators saying that 90 seconds is just too short. We hope that increasing the limit to three minutes will help you tell the stories you really want to share.”

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Along with this, the social media platform is also going to change its grid from square to rectangle. The grid change is done because most of the videos are of vertical orientation which gets cropped off in the square grid. In order to support the vertical orientation the shape of the grid has been changed.

With this Instagram has an updated feature of sharing the reels your friends like. This update will show the reels liked by your friends, which will increase the visibility of reels on the social media platform and at the same time more mindful content, in case you want to post your reel in privacy or for the public to watch.

With the update features and ban of Tiktok in the US, Instagram is believed to create new customers.

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