‘JioBoycott’ and ‘BSNL Ki Ghar Wapsi’ Trends Surge on X After Price Hike Upsets Reliance Jio, Airtel, Vi Customer

'JioBoycott' and 'BSNL Ki Ghar Wapsi' Trends Surge on X After Price Hike Upsets Reliance Jio, Airtel, Vi Customer

'JioBoycott' and 'BSNL Ki Ghar Wapsi' Trends Surge on X After Price Hike Upsets Reliance Jio, Airtel, Vi Customer

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Significant price hikes in prepaid and postpaid plans by major telecom companies spark online backlash and renewed interest in BSNL.

The recent decision by Reliance Jio, Bharti Airtel, and Vodafone Idea to hike their prepaid and postpaid plan prices has led to widespread discontent among users. The social media platform X (formerly Twitter) has seen a surge in trends like ‘JioBoycott’ and ‘BSNL Ki Ghar Wapsi’, reflecting the growing frustration of telecom customers.

In addition to the price hikes, Reliance Jio and Airtel have removed ‘unlimited 5G’ from some of their more affordable plans. This has been exacerbating the frustration among mobile data users. The users, who previously managed their daily data needs with these plans, now find themselves facing higher costs without the same benefits.

The three leading telecom operators in India increased their data plan prices simultaneously. This has been impacting a vast number of users across the country. The price hikes have not been well-received, leading to a flurry of posts on X. The trend ‘JioBoycott’ has garnered over 40,000 posts, with many users expressing their dissatisfaction with the sudden change.

Parallel to the ‘JioBoycott’ trend, the ‘BSNL Ki Ghar Wapsi’ trend has also gained momentum, with over 45,000 posts on X. Users are advocating for a return to BSNL, the state-owned telecom company, citing its lower prices compared to Reliance Jio, Bharti Airtel, and Vodafone Idea. Many are willing to forgo 5G connectivity in favor of BSNL’s more affordable plans.

For instance, BSNL offers a plan with 2GB of data per day for 30 days at Rs 199 (UP West Circle). In comparison, Airtel charges Rs 379 for a similar plan, and Reliance Jio charges Rs 349 for 28 days of 2GB daily data.

The price hikes by Reliance Jio, Airtel, and Vodafone Idea have increased the costs of their prepaid and postpaid plans by up to Rs 600. The most significant increases are seen in the annual recharge plans, with Airtel and Jio raising the price of a Rs 2,999 plan to Rs 3,599.

The telecom companies have justified the price hikes by stating the necessity to maintain a healthy average revenue per user (ARPU). The new prices came into effect on July 3 for Airtel and Jio, and on July 4 for Vodafone Idea. Airtel explained in a statement, “We believe that this level of ARPU will enable the substantial investments required in network technology and spectrum and offer a modest return on capital.”

As the backlash continues, it remains to be seen how the telecom giants will address the concerns of their customers.

Joyville