PMPML Fines Influencer ₹50,000 for Unauthorised Reel Shoot Inside Pune Buses
PMPML Fines Influencer ₹50,000 for Unauthorised Reel Shoot Inside Pune Buses
Transport body warns of FIR under IPC and IT Act if penalty is not paid immediately
Pune Mahanagar Parivahan Mahamandal Ltd (PMPML) has imposed a fine of ₹50,000 on city-based influencer Atharva Sudame for allegedly filming and uploading reels inside PMPML-operated buses without permission. The action follows repeated notices issued by the public transport authority after the videos went viral on social media platforms.
According to PMPML officials, Sudame recorded at least two reels inside public buses without seeking prior approval from the corporation. The transport body said the videos involved the alleged misuse of official PMPML property, including staff uniforms, an electronic ticketing machine and an official badge. The reels were later uploaded on Instagram and widely circulated online.
Taking serious note of the violation, PMPML issued its first notice to the influencer on January 2, followed by a second notice on January 5. Both notices sought a written explanation within seven days. However, the administration said no response was received within the stipulated time, prompting the issuance of a third and final notice along with the monetary penalty.
Officials said the ₹50,000 fine was imposed collectively for two unauthorised videos. They also warned that failure to pay the amount immediately could result in criminal action. “If the fine is not paid, we will be compelled to register an FIR under relevant sections of the IPC and the IT Act,” a senior PMPML official said.
PMPML chairperson and managing director Pankaj Deore said the action was intended to send a clear message that public transport infrastructure cannot be treated casually for content creation. “Public transport property cannot be used for unauthorised content creation, particularly when it involves misuse of uniforms and official equipment,” Deore said.
He reiterated that PMPML buses are part of an essential public service and any filming or photography inside buses requires prior written permission from the authorities. “There are clear rules in place. Anyone found violating them will face strict action, irrespective of their social media following,” he added.
The transport body also clarified that unauthorised content creation inside buses can create safety, security and misrepresentation concerns. Officials said misuse of uniforms and ticketing equipment could mislead passengers and damage the credibility of the public transport system.
PMPML has warned other content creators and influencers against attempting similar stunts inside buses or depots without approval. The administration said it will closely monitor social media platforms and take swift action against future violations to ensure discipline and protect public assets.
The incident has once again sparked a debate on the responsibilities of social media influencers and the need for clearer enforcement when public infrastructure is used for online content. PMPML officials said awareness drives may also be planned to inform the public and creators about rules governing filming in public transport spaces.
