Sachin Tendulkar’s Diverse Business Ventures: Here are 7 Companies that are Making Waves

Sachin Tendulkar's Diverse Business Ventures: Here are 7 Companies that are Making Waves

Sachin Tendulkar's Diverse Business Ventures: Here are 7 Companies that are Making Waves

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After retiring from cricket, Sachin Tendulkar, has ventured into entrepreneurship, establishing a strong presence in the business world. Through strategic investments, Tendulkar has diversified his portfolio by backing several promising startups across different industries. 

28th May 2024

By Sukhmani Kooner 

After retiring from cricket, Sachin Tendulkar, known for his exceptional skills on the field, has ventured into entrepreneurship, establishing a strong presence in the business world. Through strategic investments, Tendulkar has diversified his portfolio by backing several promising startups across different industries. 

Let’s delve into some standout ventures he has funded, showcasing his sharp business acumen and visionary approach.

1.      Spinny: 

Established in 2015 by Niraj Singh, Mohit Gupta and Ramanshu Mahaur, Spinny has revolutionised the used car retail sector with its full-stack platform, prioritising transparency and value in transactions. 

Sachin Tendulkar’s entry into Spinny in 2021 as a strategic investor and brand ambassador has markedly elevated the company’s stature, underscoring its commitment to integrity and excellence. This collaboration underscores the alignment between Spinny’s ethos and Tendulkar’s values, emphasising integrity and consistent performance.

2.      Smartron: 

Founded in 2014 by Mahesh Lingareddy, Narsi Reddy Posham and Rohit Rathi, Smartron, headquartered in Hyderabad, specialises in IoT devices and cutting-edge technological solutions. 

Sachin Tendulkar’s investment in 2016, coupled with his appointment as a brand ambassador, has played a crucial role in propelling the company’s expansion. Tendulkar’s endorsement highlights the trustworthiness and ingenuity embodied in Smartron’s offerings, reinforcing its reputation for reliability and innovation.

3.      Smaaash Entertainment: 

Established in 2009 by founder Shripal Morakhia, Smaaash Entertainment reshapes the landscape of leisure by integrating sports simulation technology with recreational pursuits, presenting distinctive offerings in cricket, football and racing experiences. 

Sachin Tendulkar, a notable shareholder since 2013, has been instrumental in enhancing the brand’s recognition and attractiveness. Despite facing a temporary closure due to the pandemic, Smaaash has swiftly bounced back, maintaining its ability to enthral audiences.

4.      JetSynthesys: 

Established in 2014 by founder Rajan Navani, JetSynthesys specialises in gaming and digital entertainment, providing a range of products and services tailored for cricket aficionados. 

Sachin Tendulkar’s investment of $2 million in 2021 was directed towards broadening the company’s digital presence, particularly through initiatives like 100MB, with the goal of enriching the engagement of cricket enthusiasts globally.

5.      International Tennis Premier League (ITPL): 

Launched in 2014 by founder Mahesh Bhupathi, the International Tennis Premier League (ITPL) received a significant boost from Sachin Tendulkar’s investment and his co-ownership of the Mumbai franchise, demonstrating his deep-seated enthusiasm for tennis. While the league faced financial hurdles, Tendulkar’s active participation underscored his dedication to fostering various sporting ventures, emphasising his unwavering support for diverse sports initiatives.

6.      S Drive and Sach: 

Established in 2007 as a joint venture between Future Group and Manipal Group, S Drive and Sach specialises in health and fitness retail, providing a variety of healthcare, fitness and sports products available through Future Group’s retail outlets such as Big Bazaar. 

Sachin Tendulkar’s endorsement has played a pivotal role in advancing the brand’s mission of advocating a healthy lifestyle, highlighting the significance of his support in promoting the vision of S Drive and Sach.

7.      Musafir: 

Established in 2007 by Sheikh Mohammed Al Thani, Sachin Gadoya and Albert Dias, Musafir stands as a distinguished travel agency headquartered in the UAE. Until 2017, Sachin Tendulkar held a substantial stake in the company and served as its brand ambassador. Leveraging his extensive travel background, Tendulkar’s partnership with Musafir significantly contributed to positioning the agency as a provider of premium travel experiences, highlighting the value of his association in shaping the brand’s image.