Swiggy Introduces AI-fuelled photoshoot feature for restaurant menu

Mumbai, Nov 9 : Indian online food ordering and delivery platform Swiggy, has introduced an AI-powered photoshoot’ feature for its restaurant partners, enabling them to enhance their menu offerings and entice diners with mouthwatering visuals.
In just one month since its launch, approximately 10,000 restaurants across India have adopted the feature, which the online platform claimed as “industry first”.

“In today’s fast-paced digital landscape, where first impressions are formed in the blink of an eye, the visual appeal of a restaurant’s menu plays a pivotal role in attracting customers and driving sales,” said company CEO Rohit Kapoor.

Kapoor said the high-quality food photos are essential for creating a profitable menu. “They assist customers in making informed choices and improve their overall ordering experience