Dhanteras 2025: Before Buying Gold, Avoid These 5 Costly Mistakes That Could Make You ‘Bankrupt’

Expert tips to identify genuine jewelry and protect yourself from fraud this festive season.

Dhanteras, falling on October 19, 2025, is considered one of the most auspicious days to buy gold. Every year, people purchase jewelry, coins, or bars on this day, believing it brings prosperity and good fortune. However, with gold prices crossing ₹1 lakh per 10 grams (24-carat) in 2025, even a small mistake could lead to losses worth lakhs.

Before making your Dhanteras gold purchase, it’s vital to understand how to identify authentic gold, choose the right purity, and avoid common traps set by unscrupulous sellers. Here are five essential tips to ensure your investment is safe.

1. Always Check the BIS Hallmark
The BIS (Bureau of Indian Standards) hallmark certifies gold purity. Look for the BIS logo, the purity number (like 916 for 22K, 750 for 18K), and a 6-digit HUID code engraved on each piece. You can verify the HUID using the official BIS app. Never buy gold without this hallmark — it’s your only assurance of authenticity.

2. Know the Difference Between 24K, 22K, 18K, and 14K Gold

• 24K gold (99.9%) is the purest but too soft for jewelry.
• 22K gold (91.6%) is ideal for ornaments.
• 18K gold (75%) is mixed with other metals for durability.
• 14K gold is more affordable but contains less pure gold.
  Always confirm the carat before purchasing to avoid being misled.

3. Keep an Eye on Making Charges
Jewelry prices include “making charges” for craftsmanship, usually ranging between 5–20%. Negotiate wherever possible, and avoid paying over 10%. Remember, coins and bars usually have minimal or no making charges.

4. Verify Weight and Get a Proper Bill
Ensure the jewelry is weighed in front of you using a calibrated digital scale. The invoice should clearly mention purity (carat), weight, HUID number, making charges, and 3% GST. Never buy gold without a bill — it protects you in case of disputes or resale.

5. Choose a Trusted Jeweler
Buy only from reputed or BIS-certified jewelers. Well-known brands maintain transparency and proper documentation. If purchasing online, ensure the platform sells BIS-hallmarked gold. Avoid small, uncertified shops where fraud risks are higher.

Benefits of Following These Rules:

• Secure investment with guaranteed purity.
• Long-term value appreciation.
• Protection from hidden charges and fraud.

Precautions to Remember:

• Never buy un-hallmarked gold.
• Always check current market rates (MCX).
• Avoid “too good to be true” offers.
• Digital gold is also a safe, modern alternative.

This Dhanteras, make your gold purchase smart and secure. By checking the hallmark, purity, making charges, weight, and jeweler’s credibility, you can ensure your investment shines for years to come.

Disclaimer: This article is for informational purposes only and not financial advice. Gold prices and regulations are subject to market fluctuations. Always verify details with authorized dealers or BIS guidelines before making a purchase.