AI-Powered algorithm boosts screen time for users of Facebook and Instagram
AI-Powered algorithm boosts screen time for users of Facebook and Instagram
The enhancement of the tech giant’s AI system has resulted in an 8% rise in time users spend on Facebook and a 6% rise on Instagram.
“I think we’re going to add a whole new category of content which is AI-generated or AI-summarized content, or existing content pulled together by AI in some way,” said Mark Zuckerberg, CEO, Facebook.
The introduction of a new AI-driven algorithm has led to a notable rise in screen time among Facebook and Instagram users, as reported by their parent company, Meta. The enhancement of the tech giant’s AI system has resulted in an 8% rise in time users spend on Facebook and a 6% rise on Instagram.
Meta CEO Mark Zuckerberg is making a significant investment in technology and has suggested the introduction of a new feed dedicated solely to AI-generated content.
A Statista report indicates that users in India were spending nearly 20 hours per month on Facebook and more than 13 hours on Instagram from 2019 to 2021.
The report did not detail the additional time that the average user dedicates to social media platforms. However, recent estimates from eMarketer indicate that US adults typically spend about 30 minutes daily on both Facebook and Instagram. This increase in screen time amounts to approximately 10 to 15 hours over the span of a year.
Although certain technology leaders express concerns about the effects of AI, Zuckerberg has fully embraced the technology. In a congressional hearing, he encouraged the US government to “collaborate with AI to foster innovation.”
Meta notably did not sign the new AI Pact, which included over 100 companies committing to promote trustworthy and safe AI development.
Meta is advancing its efforts to create an AI-driven feed, but Instagram’s head, Adam Mosseri, recently revealed that the platform is reducing the quality of videos that aren’t as popular, which has sparked significant backlash from users.
Meta’s ability to surpass analysts’ expectations for its quarterly earnings was bolstered by the additional time users spent online, leading to better-than-anticipated results in both revenue and profit.
The California-based firm announced a third-quarter profit of $6.03 per share, exceeding the projected $5.25 per share. Additionally, its third-quarter revenue reached $40.59 billion, nearly $500 million higher than forecasts.
