Diwali Shopping Excitement Takes Over Markets: A Festive Surge in Consumer Activity

As the vibrant festival of Diwali approaches, markets across the region are buzzing with excitement and energy. Shoppers are flocking to local stores, eager to purchase a wide array of products, including decorative items, new clothing, essentials for Lakshmi Puja, Diwali snacks, household goods, and festive lighting.

Growing Preference for Indian-Made Products

Local vendors have noted a significant shift in consumer preferences, with many customers opting for Indian-made products over Chinese alternatives. The markets are showcasing a diverse selection of beautifully crafted items from both India and China, catering to the festive spirit.

Popular Diwali Shopping Items

Among the most sought-after items this season are:

• Decorative pieces for home entrances (₹200-₹1,000)
• Vibrant artificial flowers and garlands
• Torans (door hangings) featuring auspicious symbols
• Intricately designed bamboo lanterns
• Wooden lanterns sourced from Jalgaon and Bhusawal (₹300-₹500)
• Paper and cloth lanterns (₹400-₹750)
• Rangoli materials in a variety of colors

Traders Pralhad More and Prafull Gaikwad highlighted that customers are particularly interested in trendy new clothing, kitchenware, and home decor items. Women and young girls, in particular, are excited about purchasing Rangoli materials, decorations, and other festive supplies.

Clay Items Make a Comeback

In a notable trend, clay items are regaining popularity after being overshadowed by decorative glass products. The market now offers a variety of clay items, including:

• Clay plates (starting at ₹30)
• Decorative clay plates with money motifs and glass pieces (₹60-₹300)
• Small zumbar (hanging decorations) (₹150-₹200)
• Large zumbar (₹300-₹800)
• Wax diyas (₹10 each or 3 for ₹50)

Additionally, Rangoli stencils in various shapes and designs are available (₹20-₹150), along with a range of torans (door hangings) priced from ₹50 to ₹1,500.

Electric Lighting Options Shine Bright

The market is also filled with a dazzling array of electric lighting options, including:

• Diamond-shaped LED torans (₹400)
• Rose-shaped LED torans (₹350)
• Shankh-shaped LED torans (₹400)
• Bulb-shaped torans (₹450)
• Flower-shaped LED torans (₹300)
• Simple LED torans (₹350)

Rates are from different city market and may vary from city to city