Gardening Startup Ugaoo Secures Rs.47 Crore in Series A Funding, Plans Aggressive Expansion
Gardening Startup Ugaoo Secures ₹47 Crore in Series A Funding, Plans Aggressive Expansion
Urban gardening and houseplant brand Ugaoo has raised ₹47 crore (approximately $5.6 million) in its Series A funding round, led by V3 Ventures, with participation from existing investors DSG Consumer Partners and RPG Ventures. Founded in 2015 by Siddhant Bhalinge, Ugaoo aims to revolutionize urban gardening and indoor plant care in India.
Key Highlights
• Revenue Growth: Ugaoo’s revenue skyrocketed from ₹24 crore in FY23 to ₹63 crore in FY24, fueled by 100% growth from its omnichannel strategy.
• Expansion Plans: The funds will be used to:
• Expand its retail footprint to 80 stores across top 10 Indian cities by FY30.
• Diversify product offerings, including exotic plants and premium plant care products, through collaborations with international suppliers.
• Increase its regional and overseas presence.
• Customer Base: Ugaoo targets women aged 25–60, along with gardening and home décor enthusiasts across urban and semi-urban areas.
Current Operations
Ugaoo serves customers nationwide through:
- • Its website and mobile app.
- • Physical stores in Pune, Mumbai, and Bengaluru (9 stores).
- • Digital marketplaces: Amazon, Flipkart.
- • Quick-commerce platforms: Zepto, Swiggy, Blinkit.
The company operates a 25-acre farm in Talegaon, near Pune, where plants are grown in-house using greenhouses and horticulture expertise. It has fulfilled over 1 million orders in the last three years, achieving an Annual Recurring Revenue (ARR) of over ₹100 crore.
Competitive Landscape
Ugaoo faces competition from other Indian gardening brands, including Urvann, Kyari, Nurserylive, GreenMyLife, and Grow Garden. However, its strong omnichannel presence and focus on in-house production give it a distinct edge.
By FY30, Ugaoo plans to become a dominant player in India’s gardening industry, with a robust retail network, a wider product range, and a growing international footprint. Its mission is to make gardening accessible and enjoyable for every Indian household.
This funding round marks a significant milestone in Ugaoo’s journey, signaling strong investor confidence in the rising demand for urban gardening and sustainable living solutions in India.
